atourgates

CONSIDER THE EVIDENCE: Exhibit 1: Guy doing rad tricks on a dirt bike in suburban Southern California? ✅ Exhibit 2: Billy Corgan Soundtrack? ✅ Exhibit 3: Riding in a T-Shirt? ✅ Exhibit 4: Long Hair under a Beanie? ✅ Exhibit 5: Gnarly Wrecks? ✅ Exhibit 6: Moody slow-mo portraits of the rider in an abandoned building? ✅ Exhibit 7: Irresponsible, probably illegal and definitely life-endangering stunts? ✅ CONCLUSION: This is a newly discovered Crusty Demons segment from the year 1996, and you can't convince me otherwise. Also, it's perfect and I love it.

Was trying to think, "does it matter?" Of the "soulless corporate holding companies" Amer Sports seems to have been pretty OK, at last on the ski side. They own Solomon, Atomic and Armada, and all those brands have continued to put out compelling, high-quality products under their ownership. Maybe a smaller more bike-focused owner will be able to do more interesting things with Enve than they could. On the other hand, does Enve really offer any thing special besides a brand name in 2024? You want good carbon wheels, stems, bars and forks? You've got dozens of options. You want a lifetime warranty and crash replacement? Again, dozens of options. Is there some hole in the "carbon bike components" that Enve will be able to fill under new ownership? It'd be nice if they got cheaper, but I can't really see the company whose name was a synonym for "expensive carbon components" going that direction. And other than that, I can't really think of one. It'll also be interesting to see how much Amer made or lost on the brand. They say they've "agreed to not share details of the transaction" - but there might be something in their next financial reports that give us a clue.

Gulf Oil livery is the sexiest livery. Fight me.