PRESS RELEASE: Cane Creek Cycling ComponentsWe’re pleased to announce that, beginning today, Cane Creek is adjusting the retail price on the HELM suspension fork from $1,100 USD to $899 USD.
Our guiding principle at Cane Creek is “We believe that riding bikes makes life better - so we work to make riding bikes better.” Part of making bikes better is making our product as accessible to as many riders as possible while maintaining the standard of excellence that we’ve set for ourselves. So, in order to give as many riders as possible the opportunity to ride this amazing fork, we’ve worked to reduce its retail price.
In the eighteen months since the HELM was released, the fork has received overwhelmingly positive reviews from the cycling media and riders alike - appearing on several editors’ choice lists and dream builds. The results of this success have allowed us to pay off some initial costs, such as tooling, that were required to bring the HELM to production. Also, as is the case with any hand-assembled product, we have become more efficient at producing the HELM over the last year and a half. Those efficiencies translate into cost savings.
We could choose to add those cost savings to our bottom line, but we would rather pass them on to our customers and get more riders on a better fork.
That’s it. There are no catches or fine print.
There will be no changes to parts, design or the production process used to make the HELM as a result of this price change. This is the same outstanding fork so many riders and reviewers have raved about over the last eighteen months.
We’re a small, employee-owned company made up of people who love to ride bikes, and we love the idea of more people being able to ride the HELM. So get out, go ride a bike and thanks for supporting Cane Creek.
#HELMyeahwww.canecreek.com
MENTIONS: @CaneCreekCyclingComponents
...So you are saying that Fox is better than the greatest fork of all time?
I had a do on a DVO Onyx SC a couple of weeks ago on a 2019 Giant Reign and it reminded me of the Totem. The stature, not the action. The Onyx had a very nice action but the physical size of the chassis reminded me of the Totem. I remember the first time I saw a Totem and I instantly knew I had to have one. The Onyx has a similar kind of look.
Always thought they were a head protection company.
And I think sure some shops can get air spring rebuild parts and tools. My local shop can service air springs on the Inline and Air CS but not the damper.
Maybe i just like to have faith that a company might be genuine about passing the savings on, certainly makes the world seem nicer that way.
The Helm is so composed when you start hitting stuff hard and at high speed. It just seems to recover and maintain a ride height really well. It also means that you have better front wheel grip through really challenging sections of trail so you can trust the bike to stay on any line that you choose.
It's a big step up IMO.
- To remain competitive with competitors? Protect market share
- To support the market's wider adoption of a product to build brand/product awareness/acceptance as part of a longer term promotion or pricing strategy?
- To optimise the price/volume relationship in order to maximise profit?
- To move excess inventory?
My first reaction to this article was that many companies give back the difference in price to their original customers if they do this.
It is a way of doing an interest free loan really.
Yeah, makes you wonder.
Seems that there's a new company making $2k carbon wheelsets every week, yet there's only a handful making quality forks at half that price. And sadly, it looks like there maybe one less in the near future
@CaneCreekCyclingComponents Any chance you guys will do a 29" 170mm fork with low offset?
Companies need to make margins to pay overheads, develop and market products and make a bit of money on top. It’s business. And the bike biz works mostly on a distribution model.
Set of F150 Raptor shocks - $3000.00 US. Moving to higher end shocks from ICON, or upgraded Fox would have been closer to $6500.
www.xfusionshox.com/service/service-videos/481-rl2-fork-travel-adjust
was totatly worth the price! now cheaper ? think i need a extra bike just to have one more helm
Weird... cause the FOX FACTORY 3.0 Racing Shocks are 6000 dollars for all 4 on my F-150. Kings and ICON shocks are similarly priced. By name brand do you mean rough country cause LOL