Ninety percent of holidays are cooked up for the express purpose of accommodating the sale and purchase of commercial goods—
the selling of crap, in other words: Said crap may be in the form of confections, jewelry, or sexy French maid costumes. Oddly, there don’t seem to be any sexy French butler outfits…or maybe that’s not odd at all, now that I’ve envisioned it. Sweaters emblazoned with reindeer also play prominently in the scheme of things.
There was a point in time, however, when these holidays had a greater purpose. A time, for instance, when communities singled out the most attractive member from their midst and dragged the unfortunate soul naked, through the fields behind a white horse in order to ensure a bountiful spring crop. Or a time when everyone danced around a giant symbol of a phallus in celebration each Spring. Seriously, what did you think the May Pole was supposed to represent?
Nowadays, however, we shop. Halloween, Valentines Day, Mother’s Day, Father’s Day, Christmas…it’s hard to think of a holiday that doesn’t involve buying something. Consider today—Black Friday. The name is ominous as hell—as if it were a special day when everyone in your town catches bubonic plague and staggers through the streets, glassy-eyed and festering with sores. Not too far off the mark, really, if you’ve ever seen people camped out in droves in front of shopping malls or shanking one another at Wal-Mart as they battle over the last PlayStation 4.
Maybe it’s just the 90-year-old Amish farmer in me, but this annual shopping orgy saddens me a bit, particularly since (in America, at least) it comes directly on the heels of a day dedicated to giving thanks for what we already have. One night you look across the dinner table and remind yourself that if you have a dinner table, a family, friends and something to eat, you are a lucky bastard. The very next morning, you find yourself hammer-fisting the nose of an assailant at the toy store as he tries to wrestle the last inflatable Frosty the Snowman from your grasp. Theoretically, said Frosty the Snowman is somehow connected (as a symbol) to a guy born in the Middle East a couple thousand years ago who wasn’t exactly down with owning a bunch of crap and/or punching his neighbor. Again, the finer points of these holiday rituals get lost in translation over the years.
And so here I am, looking at Pinkbike, scrolling through the Black Friday deals. I’m not going to tell you that there’s anything wrong with scoring a great deal on a XT 11-speed chain or a fork or what have you. If you can spend 5 minutes online and save some money, go for it. But I do hope, that you
don’t spend the entire day shopping.
If you are lucky enough to have this day off, get outdoors. Go for a ride, feel that burn in your lungs and legs as you crest some impossible climb, check out the view from the top—the view from the top that most people will never see as they run around miles below you, battling over discount screwdrivers, bonus-packs of scented soaps and the 8-movie, Blu-ray Collector’s Edition of the
Fast and Furious franchise. Listen to the sounds of the forest around you. This is what actually matters—the ride—the actual process of pedaling here.
All the shiny bullshit that we bolt onto our bikes the other 364 days of the year? That stuff has no greater worth than the experience of riding your bike. It’s easy to confuse the two sometimes. Easy to get lulled into thinking that your bike isn’t good enough already. Easy to think that a new fork or wheelset will make you a better rider. They won’t. Not really. Riding will make you a better rider. Riding will make you stronger. Riding will make you happier. Spending your day shopping or worshipping at the altar of New-And-Improved? That shit just makes your wallet lighter.
It’s Black Friday. The best thing you could do today is drop everything and get out on your bike.
I hope you do.
@Ohlalaa:
ps: did i mention I live in Chile and its almost summer!!!!!!! haha
It’s creaking and clunking and leaking and... flunking.
It needs service, lots of it, or a little bit every 3 or 4 rides at least.
Your post is sagging, it take two clicks to make one shift, your bb’s shot, your hangers bent, your bars are crooked, your kashima’s wearing off, your spokes are loose.
And clean it for god sakes! It wants you to clean it!
Your bike really needs you to clean it.
How else would it know you don’t hate it.
Californian lefties votes to raise gas tax $ .30 on themselves(and everyone else)..
This ish forces u to shop smartly and usually online, which then closes small shops, which then reduces tax revenue.
Also, many are shopping for others to give back...
Overall I agree, holidays are now commercialized eventsand weve forgotten that God, country, family is the reason for the season!
30+ years into this sport, I've never regretted a single moment invested in improving my skills & fitness.
The never-ending cycle of chasing shiny, new "upgrades," on the other hand, is a constant source of the ambivalence.
It's really difficult to maintain a healthy balance between passion for the sport & reasoned, responsible consumerism.
Keep preaching the good word brother @vernonfelton!
Instead of jumping on the hype train i click on every article about a new fork, wheelset or tire that's going to hit the market, then become immediately disappointed.
No shame whatsoever
Besides, a less-than-perfect bike is way better than no bike at all. Ride what you have and consider yourself lucky.
She calmed down eventually.
Maybe it's different in the states.
Things would need to be a lot cheaper for me to want to get clothes lined by the big bird in the pic......
That part of our species, is completely indoctrinated and lost in my opinion.
Most of the retailers hike up their prices only to lower to normal levels, on said day/s.
I have just deleted half a dozen cyber Monday emails.
What will tomorrow bring?
Terra byte f*cking Tuesday!
Happy hols......
It won’t take all day.
Your website is seated and funded by the promotion of said crap. Most of your articles are based around some form of marketing. Now you're telling people they're stupid for buying stuff?
#Truth
But I will say having better components or in other cases the best options sometimes makes the buyer happier. In the case of bikes it may instill a little more confidence to push harder or try a line they may have never otherwise try.
Eventually, like me they'll realize that they could have taken that scary ass line with their old components on.
But at the end of the day the rider and the more times the rider rides is the most important part of biking. I couldn't agree more with Vernon's article. #Cheers
6 year old Access 29r
9 year old 26" Rocky Mountain Trail Head
26" NSbikes Clash bruiser I built last winter.
(my bikes are super-fine)
Was in an LBS today w $100 of birthday money and spent $00.00
That's right: all caps.
Lol
Well put
I do, however, have an awesome job and I am grateful for it. I can not complain one bit about my work at PB. It's a good gig. A great one, even. But is being a freelance writer a "silver spoon" kind of experience? Not so much.
Ask all the Canadians how good 'free' healthcare is, when they have to come down here[and pay] to get an MRI appointment in less than a YEAR for their blown ACL.
The old adage is true everywhere..YOU GET WHAT YOU PAY FOR