Warren Miller Entertainment Announces National Mountain Bike Film Tour in Spring 2020
Photo Credit: Tony Wilhelms
PRESS RELEASE: Warren Miller Entertainment (WME)
High-Energy, Live Event Features Mountain Biking’s Top Riders and Filmmakers on the Big Screen.
We have created an industry based on building the excitement of the coming ski season. Screenings became annual gatherings of fans to tell stories and share the stoke of what would be their ‘greatest season ever’.
In that same storytelling and anticipatory vibe, we will be reaching another hard-charging, passionate audience of outdoor enthusiasts with their launch of a mountain bike-based film tour. The nationwide event hits the trail late this Spring and is set to make 35+ stops along the way - just as the thirst for the first ride on dry singletrack is peaking.
We have been a pioneer in the action sports industry for seventy years. Our ability to deliver authentic and awe-inspiring content to the big screen remains unrivaled. In 2019, this passion for connecting a like-minded community—of fans and partners alike—and dedication to growing the sport led to the acquisition of The Fly Fishing Film Tour (F3T), the largest event of its kind in the fishing space. Adding mountain biking to the quiver was a natural next step. Early tour commitments include bike industry leaders Anthill Films, Matchstick Productions, Pinkbike, and nonprofits IMBA and People For Bikes.
 | There is so much amazing work being created every year that captures the creativity, adventure and just straight up pure fun of riding. We are stoked to be a part of bringing the very best of these films all together in one place for an awesome big screen experience that will be shared by thousands of our fellow mountain bikers. |
| We’re a company built on promoting and projecting our love of the outdoors to the big screen and creating opportunities for like-minded folks to share in the excitement and follow their passion. There’s nothing like being in a packed theater, and feeling the energy of the crowd watching some truly epic footage that can't be replicated. And we want to bring that shared experience to mountain biking. We love just playing our part to invoke the stoke. |
Film tour details, stops, ticket information, and a full roster of riders will be announced in the coming months.
Stay up to date and subscribe to the WME Mountain Bike Film Tour email updates HERE.
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I don't think that organizations should be able to own a person's life and ability to work. Claiming that you own all their ability to work on a ski movie ever again seems predatory. Yeah maybe Warren shouldn't have sold the company as his name, but it's still a Backcountry.c0m level of dick legal move.
Obviously hindsight is 20/20, but when Warren Miller sold his company to his son he likely didn't imagine never being able to participate in a ski movie again after the company passed through a few more hands. Sure he should have had a better contract when he sold the company, but likely didn't Invision his ability to work in the industry that he pretty much pioneered would be taken away.
The second Greg Stump's Wizard of Ahhhhh's was released, Warren Miller (a staple for me since being a tiny kid) showed they were out of touch with my crowd. Then Matchstick, then Ant Hill - Warren Miller, while a staple, is generations behind.