It's not about the sponsors. It's not about having the latest £1000 piece of camera equipment, or being the fastest guy on the hill.
It's about pushing yourself, your own personal limits. It's about being out in the cold and damp, while others sit in the warmth of their homes, and it's about making do with what you have.
This video isn't about promoting the next up-and-coming DH pinner; it's about doing what we love, about the satisfaction of hitting that new gap, or railing a turn, or attempting not to laugh as your friend takes that cliche goggle shot.
The rider is Jacob Goudie, and this was shot on a £90 camera from Tesco.
May I ask why certain members of Diamond Hill Media insist on wearing excessive amounts of body armour? If speed has no value then why is it necessary for one wear body protection? Juggernauts belong in war zones not mountain bike trails!
For your information, the statement above, in its entirety, conveys our sentiment that the main purpose of mountain-biking is to gain personal satisfaction, rather that to display dominance is the form of superior speed.