Throwback Thursday: Pinarello's 2012 Dogma XC Hardtail with PinaFit XX9 Geometry

May 11, 2023
by Ed Spratt  

After launching its new Dogma XC race bike today, one launch that Pinarello may want to keep in the history books is its 2012 hardtail of the same name.

With looks that only a mother could love, the 2012 Dogma XC hardtail used a unique seatstay system with an asymmetrical design that was claimed to reduce vibrations. While many frame designs go for smooth and sleek seatpost clamp, the designer for this model brought their inspiration from a stem face plate. Pinarello said this was them looking at a previously overlooked area of design and their take was a revolutionary design reducing stress in a critical area. The new bike does not use this design.

To add to its quirky looks Pinarello decided to add what it called a ForkStopper to the downtube that would create a barrier from the fork connecting with the carbon frame. Adding to the long list of different choices the bike was the use of Torayca Nanoalloy technology, this was said to use nano-particles in the carbon fiber mesh that were claimed to explode on impact to stop the fibers from breaking.

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edspratt avatar

Member since Mar 16, 2017
3,114 articles

62 Comments
  • 74 4
 I guess this is what happens when roadies try to design a bike for a discipline they've never actually tried.
  • 11 0
 Why does it look like a bike I would get at Wal-Mart. That seat stays are not new. Cannondale did it years ago, and stopped, because it was not effective.
  • 3 3
 To be fair, the entire history of mountain biking is essentially is very much rooted in road bike world.
  • 1 2
 You've seen their Dogma road bikes? I honestly question where their head is at with that vomit inducing wavy design. There's a reason why they are nowhere to be seen on the road: ugliest road bike ever.
  • 55 0
 Hey at least it didn't have headset cable routing!
  • 30 0
 geez....its like telling a pant shitting story at someones wedding.

did Pinarello not pay their bill for the new media coverage or someone on their marketing team beat Ed in Monopoly?
  • 12 0
 "geez....its like telling a pant shitting story at someones wedding." Hey, don't knock it til you've tried it.
  • 12 0
 @BenPea: You tell a pant shitting story at someones wedding. I make a pant shitting story at someones wedding. We are not the same
  • 2 0
 i literally shit my pants at my mates wedding as the best man in september!!!
  • 19 0
 Pinny needs a Lifetime Achievement award in the field of making bum-fugly bikes. Its almost impressive.
  • 2 0
 God that's an ugly frame. I thought Italian designers had more class than that?
  • 5 0
 Nobody should have told the Italians about carbon fibre.
  • 13 0
 @4:28 to @5:00....hahaha, what? Is this what the drunk conversation with the Yeti engineers at Sea Otter sounded like? Poor guy is either having a hard time reading the prompter or he's trying to say the script without laughing
  • 1 0
 I got that the exploding particles have solved the problem of crashing, but I’m afraid I can’t tell you exactly why.
  • 3 0
 Sounded like they were putting the thing together in the workshop and accidentally got some aluminum shavings and sawdust into the carbon layup and then desperately tried to come up with a story that makes it sound like they did it on purpose.
  • 12 0
 This is nothing, check out the bizarre video for their full suspension bike released at the same time. It is so crazy it seems like it can't be real and must be satire.
  • 2 0
 Link?
  • 2 0
 well that is.... interesting.....can someone explain to me what in the world is attached to seat stays on the rear triangle??? is that some kind of "roller" that rests on the rear tire?
  • 6 0
 @onawalk: This was my favourite marketing-speak/bad-translation script of all time. Thank you for the reminder.

You could almost believe some of the technology behind the marketing speak until they get to the part where they blame all pedal bob on the sixth pivot point near the rear axle and then suggest that using a flex stay instead magically eliminated ALL pedal bob. Not only were there other flex-stay bikes around that time that demonstrated otherwise, but nobody who gave it a moment's thought would ever think that using a flex point instead of a pivot point would somehow change the fundamental properties of a suspension linkage. That's the moment in the video where they really give away that they're not just messing with some crazy finite element analysis and cutting edge design ideas and marketing them poorly, but are actually just flinging BS by the handfull.
  • 4 0
 @SATN-XC: No, just a cross brace that's uncomfortably close to the tire for some reason.
  • 5 0
 @onawalk: "Front-system Pina-Fit with fork stopper" sounds like an evangelical anti-sex infomercial chastity device lol
  • 4 0
 @onawalk: I'm literally in tears after the Retro Encabulator video. Made my day, and probably my week! Thanks!
  • 3 0
 That was hilarious. we used a handlebar clamp in place of a seatpost clamp because symmetrical parts are better. And our carbon guy forgot to inlay the lower shock mount so we bolted one on to the side of the bottom bracket because asymmetrical parts are better.
  • 1 0
 @onawalk: great example!
  • 2 0
 @gomeeker: it’s a great video, glad you liked it
  • 1 0
 @onawalk: That can't be for real! "We consider ourselves pioneers, but with consciousness and experience!" I 'm gonna pee my pants laughing- I couldn't get past the first 3 sentences.
  • 1 0
 @onawalk: Top fella, thank you - that was wonderful!
  • 1 0
 @chrsei: it gets better and better
  • 9 0
 I can tell this is an old video, because there are no gratuitous slo-mo shots of the xc riders doing sick whips. There is also a lack of long, drawn out intro scenes about a goat sheppard or a tactical swat team raiding a camper trailer.
  • 3 0
 I was surprised to see the drone shadow in a couple of shots. That must have been pretty avant grade in 2012.
  • 13 0
 "...the rear triangle... Is a perfect triangle." Take my money.
  • 11 0
 Quite an astronomical amount of bullshit in that video!
  • 3 0
 "This bike is made for pleasure. To make sure all the vibrations from the rear wheel reach your crotch area, we connected the seat stays directly to the seatpost."
  • 3 0
 This video is so bad, I can't believe it's still live on their youtube channel
  • 3 0
 The unbeatable feeling of riding a road bike: www.youtube.com/watch?v=PZ9_4rcenEA

Indeed!
  • 3 0
 I'm seeing all of this making a refresh for their 2024 gravel tech
  • 3 0
 Just because you can, doesn’t mean you should.
  • 3 0
 Yeah I explode upon impact. Works great
  • 3 0
 Ours is not a phobia of symmetry.
  • 3 0
 "Pina" in Hungarian means "pussy", so read everything with that in mind...
  • 2 0
 Roady companies have been reaming rich clowns for years, some would have lapped this shit right up.
  • 2 0
 Pinarello is by far the brand with the most bullshit
  • 1 0
 Did only I hear the sound of chain and derailleur when stepping off the roots?
  • 3 0
 Huck to flat!!
  • 1 0
 2 different mounts for the front derailler depending on SRAM or Shimano....real innovation.
  • 3 0
 Pina-Fit....
  • 1 1
 The cinematography is top notch... Try and skip every 10 seconds or so of the video, every time the playback resumes you ear a PR cliché ! Brilliant.
  • 2 0
 Can we get a review of this bike??
  • 2 0
 Every Pinarello bike has some gimmicky bs, even their road bikes.
  • 1 0
 Don't know k it til you try it lol
  • 2 0
 WTF Im looking at???
  • 1 0
 Better than an Ellsworth.
  • 1 0
 What a waste of a Throwback Thursday!
  • 1 0
 what a piece of fucking shit
  • 1 0
 Fuck up PInarello
  • 1 0
 SOOOOO 2012!
  • 1 0
 great gravel Smile
  • 1 3
 Wow a hardtail....what am I looking at again?
  • 1 2
 its not that bad
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