Adding to its comprehensive collection of award-winning performance cycling headwear, Smith announces the launch of the new Route and Rover bike helmets. Built for the everyday rider, both models incorporate enhanced safety materials, sleek design and a customized fit system for cyclists pursuing their thrill on the road or out on the trail.
Comprised of proven lightweight in-mold Aerocore™ construction, featuring Koroyd® technology, both helmet models utilize zonal ventilated protection in targeted impact areas to offer safeguarded coverage where and when it matters most. Built for the road, the Route offers optimized AirEvac ventilation through 18 vents and channels for added heat dispersion along any paved ride. For the trail-seeking wanderer, the Rover boasts 20 optimized vents and an integrated visor for all-mountain riding. Both helmets include AirEvacventilation, anti-microbial X-Static performance liners with Reactive Cooling, ultra light single layer webbing, and a VaporFit™ adjustable fit system for increased comfort.
The RoverThe Route and Rover helmets represent a movement within Smith to bring the award winning technologies found in our popular Forefront and Overtake helmets to the everyday rider said Graham Sours, Smith Helmet Category Manager. We ride on the road, in the dirt, and commute by bike and these new models exemplify all of us as cyclists in our own unique way. Smith helmets are created to efficiently absorb direct impacts, and all colorways of the Route and Rover are available with an optional multi-directional impact protection system (MIPS®) lining that reduces rotational forces that the brain is exposed to during oblique impacts to the head. When combined with MIPS, the helmet liner is separated from the head by a low-friction slip plane that allows the head to slide during impact and may reduce instances of traumatic brain injuries. The low-profile helmet designs seamlessly to integrate with Smith’s collection of performance eyewear, including the best-selling PivLock interchangeable shields and the recently launched Squad MTB goggle.
The Route road helmet and Rover mountain bike helmet (MSRP $150, $180 with MIPS liner), along with the entire collection of Smith’s bike offerings, are available now at specialty retailers worldwide and smithoptics.com. About Smith: Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam.
The RouteWith 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group.
smithoptics.com
MENTIONS:
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If they've kept the fit of the Forefront, these should be welcome additions to Smith's lineup. Nice work Smith!
complete marketing garbbly gook haha
RIDE, for the love of GOD RIDE!!!!!! The end times are near....
Really? Why would we care what a bartender or finance person think about a bike helmet? Oh a hipster bartender likes biking! oh finally some mainstream acceptance within the finance community, can't wait to be cool now. Or do I need that helmet first?