Scott Sports has acquired a majority share of Bold Cycles, who are best known for their
hidden shock bikes.
The two companies are both based near Biel, Switzerland, but Bold will apparently remain as an individual brand with founder and designer Vincenz Droux still at the helm. Vincenz will continue to work with his team of five people but they will now be strategically supported by Scott with regards to sourcing, logistics, global distribution and marketing.
| Bold is a very promising start-up company with highly passionate employees and a great vision. Their values and their innovative spirit fit very well to the culture of Scott. We furthermore see a great potential with Bold Cycles to serve a customer segment that wants to tailor their bike to their individual needs.—Beat Zaugg, CEO Scott Sports |
| From an idea, a technology has grown, and based on our passion a brand was born. With Scott, a partnership has now been developed with which we are prepared for the future in an exciting market environment. With Bold, we want to remain at the forefront of innovation and surprise the bike world with new products. Within the Scott Sports Group, we find the best conditions for this objective and we will be able to concentrate even more on product development. It remains our concern to maintain our independence and to stand up for it. With Scott, we are pleased to have a strong partner on our side who will continue and expand the path we have taken.— Vincenz Droux CEO Bold Cycles |
We spoke to Scott about the move and they were adamant that the two companies will not crossover on R&D or management, so don't expect this announcement to mean we will see a hidden shock Scott any time soon. Bold bikes will also continue to be sold directly through their website,
here.
Pepper: It's a bold strategy Cotton. Lets see if it pays off for them.
Cotton: It's all up to the youngest team member now.
Pepper: Word Cotton.
Cotton: Looks like it is going to be two on one...A ménage à trois of pain.
Pepper: Usually you pay double for that kind of action Cotton.
Cotton: Ladies and Gentlemen, prepare to witness the greatest happening in sports.
Pepper: Pepper needs new shorts!
www.pinkbike.com/forum/listcomments/?threadid=213651&pagenum=1#commentid6738784
God's green flat earth you mean
Here's what I know:
- Scott used to be a US based company
- Later, after a management buyout they moved the headquater to Switzerland and the majority of shares was held by Swiss guys.
- Of course, all frames are made in Asia, how could you possibly think about making them in the US oder Europe?
- After that, a Korean company purchased 50.1% of the shares.
So, its a mostly Korean owned brand with offices in Switzerland and the frames are made in Asia.
IMHO not a Swiss brand therefore.
So I suppose the same goes for Scott bikes. I think they started out as a Swiss brand so that's what they'll continue to be. The American Scott was just for snow sports, wasn't it?
Besides that, as much as I know, a lot of the real engineering work takes place at the factories where the frames are made, not at the headquarters. So for me, a couple of engineers and marketing people in an office in some country don't result in a brand "coming from that country"
In the specific case of Scott, I have simply not the feeling that it's very Swiss.
btw: Scott USA was also a bike brand, afaik.
I don't think so if I have a quick look. It seems all american.
They have a new office block with close to 26,000sq metres (280,000sq feet) and work places for 400-600 people, so quite a size.
Well, this was clearly bs
"Errm well Gary Fisher I can't hide my shock in all the developments that have taken place, I am an Avid fan but I Hope this all can be Reversed."
"As a young Whyte female living in the grand Canyon I can see a few of my friends buying a one of these, my friend Julianna from Santacruz is coming over to demo 8 of them."