Ripton & Co. Release Mountain Biking Tech Jorts
While slopestyle riders have persevered with the spay on jegging look through the years, now park rats, dirt bags and van lifers are getting in on the action too.
However, riding in a pair of jeans can come with perspiration problems so a new company, formed by a group of friends from the bike industry and a fashion school in London, is offering tech jorts to mountain bikers that should make riding in denim a doddle. Rather than a pair of chafey, cut-off Levis, these jorts are constructed with a super stretch four-way denim and include technologies such as "advanced taint cooling"... whatever that is.
Ripton & Co. have apparently been testing the jeans for three years and officially launched on Wednesday. They claim to have fulfilled more than 100 orders already so it may not be long before you glimpse some denim-clad thigh on your local trails.
There are men's and women's fits available as well as hemmed or cut-off finishes and a pair of Tech Jorts retails at $89USD.
Read the full press release below for more info:
Press Release: Ripton & Co.
Forged from the depths of an abandoned ski motel slated for demolition, Ripton & Co. introduces the most advanced active, performance, technical, stretch jort ever. Combining surf ethos and technical performance, Ripton & Co. introduces a new self-expression, with an acid-washed stretch jort that screams “Take me home tonight.”
Ripton & Co. Jorts are made of super stretch four-way denim gusseted with advanced taint cooling technology. From smooth trannies on your enduro bike, to spring skiing at the Yellowstone Club, action jorts are made to turns heads as you blow by the blowhards. Ripton & Co. Jorts have traditional denim pocketing, and plan to start a lot of other traditions, like Jorth of July, Tim Jorton’s, and Soup du Jort Sundays.
“There are so many ways for bikers and skiers to represent their outdoor culture on their tops and hats, but your legs are what you’re actually using to ride,” says Ripton & Co. Jort Lord, Elliot Wilkinson-Ray. “Ripton & Co. aims to bring attention to the lower half of the body, to make shorts synonymous with Loam God and Powder Hound.”
Ripton & Co. is dedicated to sustainability and thinks you should be too. Instead of buying jeans and cutting them into jorts, buy jorts that were designed to be jorts. Ripton Co saves over 50% of the fabric that would otherwise end up in landfills or get turned into questionable headbands.
We’ve tested dozens of fabrics and 5 rounds of samples (over 3 years) to find a fabric and fit we love. We’ve ridden across Thailand, Mexico, Colombia, and the UK testing their resilience and recovery over time.
Ripton Co Jorts are highly packable and come in two styles: hemmed or cut-off, depending on how denimite you want to look. Both styles retail for $89. Find your jorts at www.riptonco.com.
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*Checks Calendar again* - Somehow still not April first.
“It’s the denim of the day”
“Mmmmm... that sounds good, I’ll have that”
#wellbewithyoujortly
Elliot
Stylishly ripped, acid washed knee pads is the obvious answer.
If I can find an odd maker, I’d wager that you’ll all be working extra hours of construction by April 1st.
Nope. Not even close.
Overwhemingly a bunch of bike nerds just having fun off the bike.
Good luck liquidating your jort overstock in 2020.
1. Free wheeling it off trail through the apline at >12,000 ft
2. Not receptive to letting us pass them
3. Incessant spray about jean shorts and their social media game
The second two, I could really give a shit about. But watching them ride through the tundra really pissed me off
'That's a bold move Cotton, let's see if it works out for them'
/my 12 year old son
riptonco.com/blogs/rippedin-journal/technology-our-way
But will follow-up with more detailed coverage on exactly how stretch denim is evolving, we've been an intimate part of this conversation for the last 6 years.
EWR / JL
(Please never do a Hick-Hop bedazzled version though LOL)
Phenomenal username BTW.
I can buy a pair of Eddie bower shorts for $25-35, depending on the sale and the shorts last for years. I can wear them mountain biking, hiking, or for anything else, even swimming. And I’m sure all these other commenters have a go-to-short as well that doesn’t cost so much.
Your just making excuses for a product that the majority of the people here don’t like.
Last, your replies have basically fueled the comment section. Most of the time when a product representative replies it makes a huge difference and can change the whole mood positively within the comment section. Look at the Hunt Wheels review. Commenters has issues and the Hunt rep did a great job answering questions and assuring product quality. In this case, your replies make you come across as an ahole. I’m not saying you are one. But your comments make me never want to buy a product from you. I bought a set of hunt wheels.
Judging by your replies, this will fall on deaf ears.
Anyhow here's the basic problem as I see it:
They look f*cking gay.
They cost more than they are worth, i.e. it's cheaper just to make jorts out of old jeans. So the people who do wear jorts are the people who don't want to shell out more than necessary. So, at the very least, the pricing looks off.
They are the kind of thing poseurs (douchebags) buy and wear to broadcast how counter-culture they are, but how many of those a*sholes are there?
Ian, this doesn't read very Canadian, regardless but I'll assume you haven't had some of the same privileges as your peers. If you get a chance to attend Outdoor Retailer or another apparel trade show you can see / learn about the complex world that is fabric science. A workshop certainly wouldn't hurt.
I'm sorry you don't like the way they look, that's very subjective obviously, and we hope we can come out with more cuts, styles, washes and fabrics in the future.
Cut-offs aren't the same (don't create the same result) as the weight and fabric used for pants isn't ideal for shorts. Godspeed!
But okay, you're right, my opinion on your product's appearance is subjective and probably influenced by the f*ggot looking hipster dude in the advert.
And okay, I was wrong about the material, but if you make something look like traditional denim then there's a good chance people will do what I did and assume it's like traditional denim. Maybe try to alter the colour in some way to avoid this.
And associate your product with hot chicks with firm tits. I promise you if you can plant the idea in the consumer's mind (male) that he will be a bit closer to pairing off with a hot chick who has firm tits then your sales will sky-rocket.
The part about cutting off jeans was just a joke. But there is a major distinction here which is the denim we use here is far thinner (8oz.) than what you find in pants, they would make awkward pants, but amazingly technical shorts. We've worked in apparel, attended fashion school, been around this problem through and through. And using the right tool, the right fabric for the job, is life changing, as every single customer who's received a pair so far can attest!
iskodenim.com/isko-blue-skin
This material is as American as the Ferrari GTO and the 2CV.
Seriously, passive-agressive guilt tripping in comments is terrible brand posture, wether or not you have a problem with the social and environmental effects of fast fashion (that I would probably largely agree with)
You talk about destructive to people and while you're not wrong, simultaneously ignoring that most people have a tight budget is pretty snotty and out of sync.
By the way, Ross is mostly a closeout outlet, so somewhere between retail and the dumpster...and that mass-production machine is going to produce that pile of stuff wether or not anyone "votes with their dollar" because most people can't *afford* responsibly made stuff. Changing that is a completely different conversation.
Might also point out we are on computers talking about bikes, both which utilize incredibly destructive manufacturing technologies... where was your bike made? Your tires? What are they made of?
so yeah...high horse is really high, get off it.
_
That said, I think you do have a (small) market and a lot of passion. I was actually pretty intrigued until I read your comments. So don't dig your own grave?
It sounds like you really love nerding out on fabric, so maybe don't limit yourself with the jorts branding which could pidgeonhole you. I suspect that currently the majority of people who buy technical fabric apparel are not looking for the jort style.
Good luck. (And...chill out. Ya it's your baby and your startup but just...chill)
More power to you, but I imagine those that way inclined will just cut up some stretch denim and throw those crappy liners that come with most baggy shorts and go for a ride.
Or grow the f*ck up and stop trying to be so damn hip and progressive. What next, lycra?!
EWR / JL
The second to the last thing I want on my back side on a ride, sweatpants.
Buy modern jeans that have a little stretch. $30-$80. Wear them for years. When they wear out, make jorts. A few more years of bike use. Way less coin.
I'm going to build out our technology page more thoroughly, but ISKO has done a good job highlighting the depth to which the technology has evolved. I'll also build out this information on my recently created Pinkbike profile page:
iskodenim.com/isko-blue-skin
They could offer to pay me $89 and I still wouldn't wear this shit...
The whole point of jorts is to take worn out jeans and give them a bit more life as nasty shorts.
Everytime I ride a bike, I try to push myself. But most of the people saying they are MTBikers are chillin with their dropper post showing the newest gear all day long in the parking lot.
Please MTB become a sport again!
"Those are pants. THESE are shorts." - Lemmy
This is an 8 oz. 4-way stretch denim, closer to a pair of Rapha bibs in construction than a 12 oz. pair of Levi's, we've raced a ton and done 100 mile rides and they've performed amazingly.
I'm going to build out our technology page more thoroughly, but ISKO has done a good job highlighting the depth to which the technology has evolved. I'll also build out this information on my recently created Pinkbike profile page:
iskodenim.com/isko-blue-skin