2010 Norco Bikes Launch - Shore Riding

Jul 15, 2009
by Jordan Holmes  
Day 2 at the 2010 Norco Product launch was day 1 of riding bikes. Around noon, after everyone had stuffed their faces with lunch, and learned all about the new 2010 bikes from Norco we headed over to Mount Seymour to shred some core trails. Some of the riders in our group had never been on what was known as the North Shore, so Norco escorted us on some more of the tame trails. Here's some photos, and a video on the ride.

Riding the shore with the Norco Team...Day 2 marked the first day of riding, so after our briefing session in the morning, we ate lunch, then got packed up and ready to go ride. Norco had invited riders from all around the world including Germany, Switzerland, and even Australia! We got to ride with a plethora of riders, all at different riding skill levels, on some of the most gnarly trails known to man, the North Shore!

photo

Getting Ready to Rip

photo

The setup


A couple people in our group were complete virgins when it came to gnarl rocks, and roots, so the guys from Norco kindly showed them how to handle the trails. Proper body position, proper brake contact, and confidence in the bike ensured you as the rider could make it the whole way through. A couple riders had some issues earlier on into the trip, however, after a short pause and chat mid mountain we were all back on our A game.

photo

Pete about to roll in

photo

Leech and Pete doing what they do


Everyone in our 15 person group got to ride one of Norco's new bikes from 2010. The most popular bike seemed to be the Team DH, and DH bikes, as we were riding some hardcore trails! I was daring and threw a leg over the new Empire 5 SE, but I will let you know how that went in a different story. Everyone made it down the trail without any love from the rocks, or roots, and we managed to get out of the woods with only 2 flat tires, which is an accomplishment in itself.

photo

Rolling the skinny line on the Team DH


We were riding up on Mount Seymour, so we hit up some of the more classic trails. CBC started us off, with some very nice rock work, and clean trails. We then moved into Corkscrew, which led into Pingu, then Pangor, and finally Empress. All of the trails shared 1 common thing, they were hard! Massive rocks and roots meant you had to be on your A game, but like I said, it was a pain free trip.

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All in all the ride on the North Shore went great. We returned back to the hotel just in time for the 7pm dinner and events, and finished dinner and drinking just in time to get this story put together, and put up! Hope you guys enjoy the coverage, we're having a ton of fun! I'd like to throw a mad props to Norco for hooking us up with this trip, its been wicked so far! One more day of epic fun, so stay tuned.

View all photos from the 2010 Launch
www.norco.com


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27 Comments
  • 5 0
 the trail was rokin but the people were horrible
  • 3 0
 yah cbc's amazing Drool but yah they where riding abit slow.
  • 4 1
 why would they not show pictues of the new norco bikes
  • 2 0
 Jordan posted a bunch of pics and I featured the DH in another article. We are currently taking pics today of numerous models.
  • 1 0
 HA nice, CBC to Salvation, sweet line down seymour
  • 1 0
 I bet that was Darcy at the end...
  • 2 1
 Sweet bikes and trails. Good times. Smile
  • 4 0
 looks like a good year for norco.
  • 2 1
 Most of them look great. Especially the black/blue one
  • 1 0
 i think thats the woen specific one, i saw a picture of darcy turenne with it
  • 1 0
 I was riding those trails a week or ago, CBC's rocks!
  • 1 0
 I liked the 2009 color schemes better
  • 1 1
 Please excuse my ignorance but where exactly are north shore trails? Also do you have to buy tickets and shit?
  • 1 2
 I think you're joking seeing as how your profile says you live in Vancouver...but, I'll attempt to entertain your question anyways.

The North Shore trails are actually on the South shore so don't allow the name "North Shore" to confuse you because you definitely won't find trails if you attempt to look in a place north of Downtown called North Vancouver. Also, most people don't ride in the North Shore due to the absorbent costs associated with tickets, season passes, royalty fees (that are actually more ridiculous than Whistler's!!).

Stick to road bikes, its free, and lets face it, there are roads EVERYWHERE!...And cars too. Think of the cars as trees, don't hit them.

If this doesn't please you, or confuse you, then I'd visit www.nsmba.bc.ca
  • 1 0
 I do live in vancouver, kitsilano to be more specific but after looking at my profile you should have noticed that i have a dj/street bike (specialized p2). I have never done any dh'ing so don't really know anything about trails and stuff also my friends are all skateboarders...
  • 1 0
 Didn't actually delve right into what bike exactly you own...

But that doesn't matter, what does matter is that you have obviously no clue as to the awesome riding that is right outside your kits condo and only a Seabus ride away. The shore is free, supported by volunteers. It is a network of trails that span 3 main mountains: Cypress, Fromme and Seymour. The trails are for the most part technical with some having many features and stunts (ladders, rock drops, skinnies etc...). The north shore is where the pioneers of mountain biking honed their skills both in riding and building trails.

Seymour is a shuttle mountain as is Cypress. Fromme is a hike and bike so if you have no car, this is where you start.

The website I quoted was not part of the above spoof, it's legit. Check it out for maps and info.
  • 1 0
 Thanks for the reply but i'm pretty sure those trails aren't very hardtail-friendly/dirtjumper2-friendly. (yeah, i just made up those words)
  • 2 0
 Dude, anything's hardtail friendly if you lower your seat and pay attention to what's ahead of you. Use your brakes a little, keep an eye out front, and move your legs when you hit something. Those trails were built by people riding stiff bikes - up front too. Don't do anything out of your skill level, and go with somebody, but don't bail on the trails because you only have a hardtail... if anything, when you can afford a better bike, having ridden a hardtail on some quality shore trails will make you a better rider on a downhill bike or all mountain rig.

If anybody tells you otherwise, tell them to eff off and do what you're gonna do anyway. If you break something on your bike or yourself, blame your riding style, not your bike.

All that said, if you genuinely feel that the trails featured in the video are out of your skill level, practice your skills (drops, manuals, bunny hops, track stands, etc...) someplace with the pressure off, and then grab a buddy and go ride. You won't get better by sitting on your couch and wishing... get your ass out there and push your limits!
  • 1 0
 well, ive only done street and dj. Never been to any trails. However, i can do manuals, drops, bunnyhops, 180's, 360's, half cabs, full-cabs, aboubacas (kinda), tabletops, nfc's, etc. Still can't do continuous wheelies and barspins though.

Back on topic, unfortunately all of my buddies are stakeboarders and i often ride alone so if i ever decide to go there ill have to go alone.
  • 2 0
 Man, the solution to that is so easy you wouldn't believe it. Ask other people to ride with you. Go to your bike store, ask your mechanic what he's up to. Look for group rides on the shore. Convince one of your buddies who skateboards to rent a bike. The obstacles that you're creating for yourself don't have any grounding in reality, you'll find the solution to these problems in an attitude shift - not in fancier things, or more friends. If you want to ride the trails, go, ride the trails. I'm sure if you poke your nose around you'll find somebody who will ride them with you.
  • 1 0
 Dude, I don't want to come down on you, but it's true, if you want to ride, you'll find a way, if not, then it's not meant to be. I moved to Vancouver from Montreal a little over a year ago. I knew nobody when I got here except for the bike I brought and the bag on my back. I knew I wanted to ride, so I went to Fromme and hiked up. Before I even got to the first trailhead, I had already met someone to ride with that day with. By the end of the summer I had met countless riders and my phone was ringing every weekend from people asking if I wanted to ride with their group. So, like I said, if you want to ride, the rest will happen. Don't start from the end and move backwards, start with the bike and the will to ride.
  • 1 0
 That's just what I'm saying. I moved up here (the island) with a few boxes in the back of my truck, and my hardtail bike. Where there's a will, there's a way. I ride 5-6 days a week now, and have a second bike.
  • 5 5
 Very cool. And The Offspring rock so incredibly hard.
  • 4 1
 Yes they really do.
  • 1 1
 gorg !
  • 1 2
 OHYA! POD 4 sure







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