We are proud to announce @richieschley as our newest Fezzari Factory Athlete. Richie is a legend in the industry and is known for always pushing the envelope in mountain biking year after year. He is credited as the pioneer of freeride mountain biking and slope-style, and is inducted into the Mountain Bike Hall of Fame. Welcome to the Fezzari Family, Richie!
From Richie's Instagram story, it also appears that he'll be on Crankbrothers wheels, Continental Tires, DVO suspension, and using the Sprindex adjustable springs.
Why are mountain bikers riding ebikes? Seriously? Why is pinkbike promoting them? Why are old pros jumping on the bandwagon (even weir!) I know bike companies own bike publications in a way via ad dollars and have to create new revenue cycles (no pun intended) but man that's another sport altogether! Like riding a moped with fancy suspension and components..sucks if you ask me..
E-bikes are the only growth segment of the cycling industry in dollars and in units. Every single other section is going down. So its not surprising brands are making them
Kinda like riding bikes in Carolina beach. Bwaa had! Ever been to Canada? Humble yourself nc brother. Ritchie is was ans is the real deal. Bet you barely scratched the surface in the pisgah.
They don’t ride like a “moped”. They ride like a mountain bike. They handle like a mountain bike. They are mountain bikes. It’s really not hard to understand. People like going downhill but not uphill. Why not make it easier to go uphill so you can do more downhill? Go ride one and then you can trash them if you want
@ccbush8: you got it...all the comments support my notion that 95% of mountain bikers are punters who need to let loose......ride fast ride hard.....ebikes are great
@EnduroriderPL: well technically it is a bike. Coming from it’s long lost root word of bicycle, bi meaning two and cycles meaning circular rotations caused by wheels it is factually still a bike. You see because it has two wheels.
@ACree: If you want more sick mountain bikes brands like spesh and santa cruz need to turn a profit. Alls im saying. And also ebike riders have been proven to get the same workout as regular mountain bikes. They just get more miles logged.
The first wave of freeriders took trucks to the top, rode however they wanted, and didn’t give a f*ck what the established mountain bike community thought of them. Yes some of them are being strategic about their careers, but nobody should be surprised that they enjoy eMTBs.
@brianpark: it nice to read a comment from someone from PB crew, and also it explains why we read about motocross on a mtb site. And it' turns out to be very easy reason: you just simply don't give a f*ck and want to enjoy "biking" without need to break a sweat so here's my proposal: put your emtb on your mx motorbike to go uphill even faster and save some battery for later.
You answered your own question. It money. The bike companies will make the bikes because they think people will buy them. Pinkbike will promote them because Pinkbike is a website and they need advertising dollars from these companies to stay operate. And riders will ride the bikes because the companies will pay them to do so. Do all these guys love ebikes? I would have to assume that at least some really don't like it, but are willing to promote is as it may be the only way they can get the same level of sponsorship. And if that what they have to do in order for them to continue to do the other things they enjoy in life (like riding regular bikes) then I can't blame them.
@Cro-Mag: so true, all the city slickers in their pastel colors and Subaru's thinking they are raddest people out there. How dare anyone do anything different.
Because they are awesome. If Weir is on the bandwagon there is a reason. He has family money so it is not about marketing with him, it is because he enjoys them. If you read the interview with Rob from SC, he expects 50% of their bikes sold to be eBikes in the next 4 years.
FYI I don't have one right now and ride 100% analog with a bunch of ebikers. Everyone should stop complaining and just go pedal their bikes digital or analog.
In addition, watching Bicycle Retailer and reading the articles, conglomerates that are publicly traded and own a number of brands have been reporting huge profits in their mountain bike segments.
It is true that ebike sales are growing but they are barely cracking the double digits right now. They do show promise but as of this year, specialty mountain bikes are carrying the cycling industry.
@bhowl: mountain bikes are the biggest percent right now. But ebike is the fastest growing. Also per BRAIN. Ill find the article here. Also for my shop's experience we increased our ebike sales in 2019 almost 4x what they were in 2018. They are now 25% of the whole shop revenue. We are primarily a mtb store we dont stock road bikes.
@bhowl: Not from brain but fortune quotes ebike sales increasing 78% last year (201 and total traditional bike sales dropping 3% this is by units, $ amount is going up everywhere. www.google.com/amp/s/fortune.com/longform/ebike-sales-on-the-rise/amp My point was that manufacturuers need to capitalize on this massively growing section of the market if they want to grow, which all businesses do. But i concede mtb is the biggest by volume and dollars right now for sure. Cheers
@JacksonTM: Thanks for sharing! I think where we get tripped up is that growth vs. actual percent of the total pie are not the same. No doubt the percentile growth has been mega but (hyperbolizing here) selling 10 bikes this year over 2 bikes last year is a huge percentile but a small number. Glad to hear your shop is seeing such a bump.
It's been two years now but I sat in a Trek press meeting and they reported a huge "growth" in e-bike sales which were (then) up to 9% of their total sales. Not that impressive.
The numbers I'd like to see is to have eMTB parsed out from all e-bikes. Commuters and other forms of e-bikes are surly moving more units (but I could be way wrong here.) It's cool that your shop is able to capitalize on that but I wonder if your story is the same as the IBD network at large?
@bhowl: I think you're right, the actual shops aren't the ones selling the majority of these Ebikes it's online markets and such. Where we are we sell more E-MTB. But we are fairly small town with good riding nearby. Most cities I'd expect the commuters to be doing better and in the market overall. (could this be the first respectful debate between actually semi informed individuals on pinkbike??? Who knows.)
@dtroyan123: it's an interesting point though - guys in mtb switch brands so much, I think it devalues the brands slightly. How many brands has Danny Hart ridden for? I love Danny, but I couldn't care less about any of the brands he's been on - his results have been roughly the same across the board. Maybe all they're paying for is some visibility?
I have to admit I kind of wanted to say something similar it just turned out " dickish " .... but yeah this is what I wanted to say ... or close ... f*ck Im bipolar ....good for R and making extra bucks but i would have declined it and got myself a Santa Cruz....
I don’t own a Fezzari or an ebike, but their build spec is close to all the other direct brands. Which includes top level components and design. The other pics I’ve seen of this model look much more appealing. A quick glance at the YT decoy and Fezzari are fairly close in price and specs.
Yeah the name... Owned a few of the road bikes and dealt with the wtf name is that? Had a CR4 looked like Cry, total all a rounder though. Saving up for an Empire. 850 grams and passes mnt bike testing. I’m old school and was 90’s free ride AF. Great to see riders still earned ng a paycheck.
Tyler Coward is not Chris Washburn's son but Jordan is. You may have sampled some of Tyler's family's work though throughout the world. www.clowardh2o.com
@takeiteasyridehard: individually sure they are fine I'm even more or less freinds with a couple, but as a voting populous they are f*cked. If you know of a city within 20 minutes of epic skiing and 7/10 mountain biking that's hiring engineers that isnt controlled by a borderline cult you let me know and I'll move there
I dont get old legends that still strive to get sponsored...like fine Hall of Fame and all and I respect them and I remember those ancient movies timez I loved the shape of an Elseworth but when you get to be an old fart you should just accept it take it with honor and buy your own Santa Cruz bicycles. At least you get to have a good ride,look good and you re happy.
As long as they provide value, they'll find sponsors. What's selling more bikes - a living legend interacting with riders at demos, festivals, etc., perhaps teaching clinics, getting travel articles/photo epics published, dropping videos, etc - or your generic dude bro second tier racer?
Moto is the other way around for some reason. I think it will be that way until everyone who rides mtb becomes a racing fan. Time trial racing will never be that exciting to watch unfortunately.
I think its better for everyone if racers and relevant freeriders are getting all the money.
@nurseben: what ))) jezzz-ehs I said I gave him all the credit .... that was my take on it. and how I see it .... so you perceived me being a dick and then you threw your dick comment on how f*ckin smart are you ? okay so you re the shop having Richie s back as I see you re 54 and selling one of these " ferrari " s bikes .... like I said he has the money to get himself a Santa Cruz he should just do that and f*ck all this mumbo jumbo pro rider shit at + 50 ....god damn ancient sapiens
MTB is a career & business, not just a hobby, like for you. These guys are valuable because they have decades of experience, with research & development, product feedback, marketing, public relations, progressing the sport, And pushing the gnar factor along the way. How do you like the bike you own now? Thanks in part to these guys. They sit in on meetings, have to hit goals, just like every other job. Experience is invaluable in every industry.
@bretttippie: darn it! you're still locked up with YT then?
As for Richie - there aren't many guys getting rich in the bike industry. Hard to begrudge Richie helping out a growing brand and cashing a few more paychecks while he can. He's earned it.
If Pinkbike offers the opt-in or out of e-bike news, can we also find a way to opt out all the comments from the likes of those who don’t have anything good to say?
This could be a great thing for Fezzari. Their bikes seem to be a good value, but I have a hard time getting excited about them. Perhaps with Richie's influence that could change. Time will tell.
@wiscobiker: That is a pretty hateful comment. First thing is first, they are people. I hope at some point in your life you are able to overcome your prejudices. My experience is that most mormon families tend to raise great people with great morals. I dont agree with their religion. I also dont think it's fair to group them all together the way you do. It might be enlightening to you if you were marginalized and on the receiving end of racism or religious hate. If the community you live in bothers you that much, why not do something about it and move somewhere else. With your attitude, you would likely only find new subjects to hate though. You need to learn how to overcome your hate. America is worse off because of people like you.
@5afety3rd: ha ha ha I upvoted you on that ! ..... guess what ? we re on the same page on that Im not french canadian ha ha ha ..... however Quebec-made-wise-bicycle companies....there s a few that made it big and these ferrari s wont ..... ever
.....Gravel?
When it has "e" in the name that is NOT a bike.
FYI I don't have one right now and ride 100% analog with a bunch of ebikers. Everyone should stop complaining and just go pedal their bikes digital or analog.
Mountain bike sales are growing and now represent the lion's share of bike sales. This is per actual data: www.npd.com/wps/portal/npd/us/news/press-releases/2018/the-us-bike-specialty-market-pedals-ahead-with-mountain-and-electric-bicycles-leading-the-pack
In addition, watching Bicycle Retailer and reading the articles, conglomerates that are publicly traded and own a number of brands have been reporting huge profits in their mountain bike segments.
It is true that ebike sales are growing but they are barely cracking the double digits right now. They do show promise but as of this year, specialty mountain bikes are carrying the cycling industry.
www.google.com/amp/s/fortune.com/longform/ebike-sales-on-the-rise/amp My point was that manufacturuers need to capitalize on this massively growing section of the market if they want to grow, which all businesses do. But i concede mtb is the biggest by volume and dollars right now for sure. Cheers
It's been two years now but I sat in a Trek press meeting and they reported a huge "growth" in e-bike sales which were (then) up to 9% of their total sales. Not that impressive.
The numbers I'd like to see is to have eMTB parsed out from all e-bikes. Commuters and other forms of e-bikes are surly moving more units (but I could be way wrong here.) It's cool that your shop is able to capitalize on that but I wonder if your story is the same as the IBD network at large?
Rocky
Rothwild
YT
Fezzari
I would say that’s less than Gwin in 10 years
You’re a douchebag, that comment was out of line, say your sorry.
www.pinterest.com.au/pin/453385887469294819
Owned a few of the road bikes and dealt with the wtf name is that?
Had a CR4 looked like Cry, total all a rounder though. Saving up for an Empire. 850 grams and passes mnt bike testing.
I’m old school and was 90’s free ride AF. Great to see riders still earned ng a paycheck.
Jealous much?
The guy has history, Fezzari is a business.
He’s trading on his history, seems fair if it’s his history and he earned it.
Don’t be a dick just cuz your history ain’t worth nothing.
As for Richie - there aren't many guys getting rich in the bike industry. Hard to begrudge Richie helping out a growing brand and cashing a few more paychecks while he can. He's earned it.
Utah has a park named Dead Horse... you get where I’m going?
The look is Blue Steel, it’s gorgeous!
persuasion etc .