Must Watch: Tom Van Steenbergen Hits 3 World Firsts in 'Wild West'

 on the moon?

 @housem8d: Now that's an idea... imagine Rampage in low gravity...

 Agreed! I am usually bummed on modern production, way to much emphasis on the production itself with overdone cuts, zooms, and slowmo to the point where you cant just see the rider hit a fucking line or jump without having a seizure. This was a perfect blend.

 Also the edit was dedicated to Jordie Lunn... with that song "Let the ghosts sing", it was bit spiritual.

 Loved the “squork” on the landing. Just casually cruising the jump...

 Just like riding, there's flow in editing, and you nailed it! The perfect amount of synchronous cuts. Love this.

 @rrolly: Yup...this edit nailed it! Like I like Semenuks edits and all but this was waaaaay more exciting to watch!
Sick riding as always from Tom...looks like he's dialed right now.

 @rcrdrvr: Cant agree more

 Man, now I really can’t wait for Rampage

Oops. Bummer, just saw the next headline. Sucks

 @tbmaddux: As a 59 year old that started riding in the mountains before there was even a bmx bike I have been very lucky to follow the development of the sport since the beginning.
The stuff that the young guys are doing is close to unbelievable.
Chhers

 @rrolly: I really liked the color change but I'd be okay with 50% less non riding edits.

 @Robertoregency: they help build tension imo. I thought there was a good balance here.

 Nothing about this was not rad.

 So true, it's not often you can say "overshot by a mile" and really mean it!

 I was wondering how this particular rendering was made. I will go to bed slightly less stupid tonight.

 Looks like a special post production color effect. In i.r. the brake disc would shine bright white and sky wouldn't be blue.

 @styleguide: is it UV maybe? I thought I remembered seeing some UV photography a while ago that looked like that, but maybe my memory is playing tricks.

 @smartfartbart: i think there's something like 'white balance' or green desaturation... maybe a custom white balance setting

 I was guessing colour-inverted black and white, with the blue sky left the same

 @styleguide: It's IR - see Philip Bloom, he's a renowned videographer showing the technique here: www.youtube.com/watch?v=bWoSEH6Q_Mc

 @Bikerdude137: Did you forget to pack food today? Cause man, you're definitely out to lunch on this take. Beautiful idiot over both of those? Yeesh

 @Bikerdude137: I disagree. To be honest, i don't think you could compare the two. The concept and idea is so differant behind the vision of each. Your comparing apples to oranges.

 @alexvos: are there any other ones i should watch? For me personally i like beautiful idiot because it tells a story whereas these others just showcase riding, i would gladly change my opinion if i see something better (also i forgot about rythym)
My opinion isn't unwavering so you don't have to act like it is...

 I could be wrong. That's one of the first time I've ever seen that.

 @learningcycles:

It’s not but Toms was gnar AF. That was huge. Mike Metzger did the first that I’m aware of in 05 I think? There’s a video just google mike metzger drop.

www.google.com/search?q=mike+metzger+drop&rlz=1CDGOYI_enUS687US687&hl=en-US&prmd=ivn&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjCxLPf38rrAhVhIDQIHQuZAcMQ_AUoAXoECAoQAQ&biw=375&bih=640&dpr=3#imgrc=QRXPUvMKDBRwWM

 @parisgore: That was mental by Mike!

Yeah, probably as Tom bunny hopped off he got a slight more pop which just made it look even more steeze and big.

 @learningcycles: haha yea progression has changed for sure, Metzgers was pretty gnar back in the day for what it was but yea not the steeze or extension that Tom had! I found the video, looks like it was 2009. Pretty heavy move haha. www.pinkbike.com/video/60846

 @parisgore:
MY that is mental.

 @learningcycles: Bearclaw ; NWD5 ; final move (49:29)

 When your mate says "just hit it as fast as you can"

 soooooooooo nuts

 My favorite part of the video. So good. Time to buy some new ankles.

 some cool head to keep it stuck

 Rode it out like it was nothing.. ????

 They definitely do not own Troy Lee, they have done a brand collaboration with TLD on some shoes and apparel which arguably in this instance supported the TLD brand through wider brand awareness in the mainstream and access to new innovation.

As for removing the ‘coreness’ from the brand, why don’t you replace that with increased investment into athletes, product development and salaries to enable the sport beyond it’s ‘core’ limitations that it rightly deserves.

The verdict will always be out and you will sit on one side of the fence or the other. But the opportunities it has presented are far reaching.

 I can say this; you can keep that stick up your ass about what's core and cool and what isn't, but don't ask for video edits like Tom's to keep dropping. They take $$$ and there's a lot of good opportunities for the bike industry and the athletes who depend on it if you can get over a little logo.

Serious question: do you also rant about Red Bull, Monster and Rock Star making their athletes wear stupid hats with big logos everywhere?

 I agree, they are diluting 5 10 street cred.

 @ColquhounerHooner: My street cred is so diluted they use it as a homeopathic remedy.

 more concerned with the quality drop in the shoes

 @workwithstudios: maybe it's the slav in me speaking, but the TLD/Adidas collab was super sweet and exactly the kind of exposure mtb world would benefit from.

 @BreakLikeTheWind: My street cred is so diluted, I actually owe the street ,with interest.

 @BreakLikeTheWind: And I hear 2% of the time, it works every time!

 @mtbmaniatv: THIS!
quality down and prices up; why couldn't you be happy with selling me one pair of $100 shoes each year? Now I'm exploring different brands and you'll get me to buy zero pairs of $150+ shoes...

 My Kestrels have improved
Sorry not sorry. Also..$$ makes athletes go round/push product development and so on..

 @yannickbisson @workwithstudios

I think you are naive to think Adidas is here to invest in athletes and product development, they are here to harvest Five Ten long time investment in the sport. Adidas is not charity!
Do you really think Troy Leed need mainstream attention, their market is nothing mainstream, Grandma is not going to wear a moto kit anytime soon.
I'm pretty sure Adidas is not spending more on Five Ten Marketing then their expected ROI.
The same dollars you spent on five ten could still promote athletes if it was a mtb owned company. The company know is probably 5% more efficient and generates 10% more to feed the bloated fat of a corporation

@Rudy2455 :
and yes I also complain about this unhealthy energy drinks company supporting/using the sport. Sure they do an amazing work but don't believe they are charities, they are seeing some ROI if they keep investing. I'd rather the sport to be supported by endemic entity such as SRAM, Specialized and why not your national federation!
It's nice to have our 1000 mtb brands ecosystem but it brings problems such as a revenue spread into too many players so none is enough profitable to support the sport growth. That is true for bike brands but was not for MTB shoes, Five Ten was one the main player and now it's being blood sucked by Adidas vampires


Do you guys have an example of a successful brand acquisition in the mtb world? I can just recall examples that involve the slow death of this given brand.

 @roma258: I'm not saying the product sucks but could you develop what kind of benefit you see in this collab. I only see Adidas cross-promoting itself. toward the MTB niche, I don't think TLD has much to gain outside of the mtb/moto world.

 @workwithstudios: I'm genuinely interested in your perspective but could you develop about which improvement you've seen, what are the opportunities for the sport or even the brand?

I can understand how a company could gain in manufacturing, R&D, distribution but it probably pays for that its new overlord and there is also some ineffectiveness and waste of money being part of a fat corporation.

Following Five Ten acquisition, I haven't seen 5.10 being better, cheaper, and developing new products for road cycling, running, skiing, etc. At the opposite, I can see new brands getting some traction (RC, Afton, etc) on a market Five Ten use to dominate.

 @BreakLikeTheWind: that's my problem too, was relying on 510 for any sherrick of cred, now I got zip.

 @workwithstudios:
Are you somewhat new to the sport?
If so let me enlighten you with some history.
There is a shoe called the Addidas Hematoma. It was THE DH and freeride shoe of choice here in Utah back in the day. It was worn by all the local pros including a handful that were invited to the first ever Redbull Rampage. 5ten was in its infancy back then. It might actually be said Addidas has more credibility than 5 ten for helping progress riders back in the day.
So be nice.
See you learn something everyday.
Cheers.

 That be nice was directed @max2max BTW

 @mtnbikeUT: Thanks for sharing about the Hematoma but I'm sure you know what you are saying doesn't make any sense. Bender used to wear moto boots back in the days, it doesn't make moto boots more "core" mtb.
Sorry if what I feel about Adidas and corporation feasting on the Mtb culture makes you uncomfortable but Mtb is great but there are many issues especially in the US, the sport is not largely accessible and inclusive, racers can't make a living, there is no path to foster talents, national federation is a joke..and i could go on.


BTW, I'm OG AF

 @max2max
LOL. I love Bender. That guy is the best kind of kook out there.
Perhaps we should try moto boots. Maybe Bender was on to something. He is however a weird example. He is core in the purest sense. He will ride no matter what. Cool or not cool. Work boots, Moto boots doesn’t matter to him it seems. For him bikes are green eggs and ham. He will do it in a box, with a fox, on a train and in the rain. His last video with Sage Cattabriga-Alosa proves this. Unfortunately if we were all like him I am not sure our sport would survive.
If you must direct your frustrations somewhere call out the ones who sold their companies to the corporate overlords. They are the ones who sold us out.
Or let’s get together as fellow riders and try to get the brands like Addidas to be more involved. If they are willing to help support Tom maybe they will support others. Maybe if we ask nice they will pick up the tab on more cool stuff like this seriously cool video Tom and Calvin just made.
IDK. I do fail to see how you putting me in my place helped anyone. I liked the Addidas hematoma. As a young poor rider they were the shoes of my hero’s, and I wished I could own them. Now I am old and I can buy whatever shoe I want and I wear 5 Tens. I give them my money, they give me shoes and cool video edits of Tom. So far it’s working out for me. Sorry you feel differently.

 it gasted the crap out of my flabbers as well. gasted them to smithereens.

 Yo just watched the other two you mentioned because i was curious! I think TVS wins this round, but remmy's squamish skills are just nuts if you have been there and ridden the trails!

 Yea that was crazy. Even "smooth" front flips usually look pretty harsh just because if the physics involved. To do one that big and that smooth is crazy.

 front flip to manny is basically impossible.

 @agarton: Basically...but I'll bet TVS could do it..................

 @UPBike: try a front flip on feet on flat ground and u will know forces are against u like a bitch

 To be fair most of his stuff is amazing as well, it's really just that last edit that was ridiculous with the over the top "stylistic choices"

 pretty sweet that I can become capable of all these tricks, buy my bikes at the big W *and* pick up toothpaste and paper towel on rollback all in one trip!

 I was thinking the same thing. I suppose their actual bikes are handbuilt by another major brand, but I just don't get the "why"?
It's not like anybody that knows who the VanSteezeburgen boys are, is going out looking to buy a Hyper at Mall-Mart. I absolutely appreciate that Hyper has these guys on the payroll, I just don't know where it's going. If the brand steps up and makes true LBS quality bikes, then great, it makes sense. Until then, I just don't get it. Whatever it is, keep paying the boys, they deserve it.

 @sledMXer: yea I’ve always wondered about this too. They sell some high end BMX stuff and sponsor some top riders but the mountain bike thing has always been a little confusing.

 I am assuming worlds longest frontflip on a MTB? That fronty was nuts...

 3. first frontflip with no head bob on landing

 I was wondering this too. Thought it might have been the flat drop superman but seems that's already been done. Not sure what else it would be.

 @adoknjas: but the benivaguado dude just threw a 22 meter fronty which is also damn huge so idk.

 Not putting a whip in an edit. (Or if there was one I successfully blanked it from my mind)

 Exact same thoughts...boy blew up esp with this edit!

 A load of incredible ones, especially this one...

 Al'Tarba Let the Ghosts Scream - album is let the Ghosts Sing. Credits are a little off

 The sound of the bottom out... damn. Dudes a bear for holding on.

 That last front flip - Hey-Fuggin-Zues!

 Dutch born, BC raised.

 @CONomad: Tom and Bas: more evidence of what happens when you start them young on BMX then move them into the mountains and hand out shovels...

 Thats cool but you have have to take into account that these riders (and filmers) are trying to differentiate themselves too. Tom is a great rider but there are a whole bunch of guys on that level putting out content. If they all made films of just raw riding all these edits would be the same thing. They'd still be cool to watch but for the riders and filmers there would be no way to stand out.

 @sino428: Totally agree. I still think you can do a nice raw movie without being like second Semenuk. And maybe they will get there or somewhere else and it will be great. I'm sure they are already thinking about how to make it better.

 100% agree the riding needs to take centre stage not the artsy shots