EWS racer Lewis Buchanan has announced that he won't be riding for Forbidden and will have a new sponsorship deal in 2021.
After quickly pulling together his own collection of sponsors for the 2020 season that included riding Forbidden frames and testing out their new prototype enduro bike at the EWS, Lewis Buchanan has revealed that he will have something more long term to ride in 2021 and beyond.
There is no word on where Lewis is off to next and whether he will be joining a factory team or continuing with his group of sponsors. While he doesn't mention what form his new deal will take he does say he should be able to share more in January.
| It’s been a fun time riding on Forbidden frames but I will not be riding them in 2021. I had a fun year of shredding and learning a lot from running my own deal that I was able to build on a lot. Proud to feel like I built the brands profile and awareness massively as well as my own. Stoked on what I was able to achieve and pretty excited on 2021. Can’t say anything on my deal for 2021 but I was after more of a long term thing and I’ll be stoked to share that news with you sometime in January! Thanks to all involved with me this year— Lewis Buchanan - Instagram |
We'll keep you updated with more news from Lewis as we get it.
Obviously I meant no disrespect.
Keep it legendary Lewis!
This^
Watching him chase Danny down fort william on a trailbike was insane. LB is a class dude and wish him well in 2021!
If you were to quit your job and all of your income to race EWS full-time, which of these hypothetical options would you chose?
Option1: You get to ride your #1 favorite frame, any brand. You get two free frames a year, and $20k to cover travel and race fees. You're on your own to secure drivetrain, suspension, protection, and apparel sponsors. $5k bonus if you podium.
Option 2: You get to ride a great bike, but not your all-time favorite bike. You get two complete bikes per year for free, plus $40k to cover travel and race fees. You have to have a weekly instagram post using provided hashtags promoting your sponsors, as well as targeted Instagram posts for product releases and news from your sponsor. You're on your own to secure drivetrain, suspension, protection, and apparel sponsors. $5k bonus if you podium.
Option 3: You have to ride a bike you're not in love with, but you get to be on a full team with full sponsorship for gear, protection, apparel, components, a mechanic is provided, etc. You are required to run the team gear. So if they're sponsored by 100%, but you're an Oakley guy, you're wearing 100%. You have to have a weekly instagram post using provided hashtags promoting your sponsors, as well as targeted Instagram posts for product releases and news from your sponsors on release date. You get $60k/year. $10k bonus if you podium.
Which would you choose?
f*ck doing what you love for money, that’s a fools game.
And I am confused with option 2, if you get a complete bike, why do you still have to look for drivetrain and suspension sponsors?
Good luck lad
Ibis EWS didnt work out so well and CVD has sucked but would have loved to have seen a full season from Lewis on the Druid. Good luck King!
So Lew, if you don't need it any more, maybe you consider a dream bike giveaway? ????
All the best in 2021, consider me a fan ????