Jack Moir has earned a Monster Energy helmet sponsorship following his season-long battle with Richie Rude for the EWS overall title. Jack announced the sponsorship on Friday night and raced at the EWS this weekend in his new helmet that had been painted the night before and driven up by Image Design Customs.
Moir is the third mountain biker to join the Monster Energy team in 2021 after
Marine Cabirou and
Camille Balanche also picked up green-striped helmets earlier this year. Moir becomes the third full-time enduro athlete to earn a Monster sponsorship alongside fellow Australians Jared Graves and Sam Hill.
Jack said, “I’m pumped to be riding for Monster! It’s always been a dream growing up to be repping a Monster lid at the races. They are always supporting such sick video projects outside of racing as well so I can’t wait to get something going on the content side of things.”
Now that the EWS season is officially over, what’s next for Moir? “Normally I would go home and go camping and surfing all off-season. But I’m going to have to get my shoulder fixed as soon as I’m out of quarantine. So probably a lot of chilling and rehab!”
You could argue that beer is more "natural" even if alcohol itself is more damaging than caffeine. It probably also has slightly healthier carbohydrates than all the sugars in energy drinks.
But yea, neither is great for you.
It's a real shame we don't have more sponsorship money in outside industries than energy drink manufacturers.
athleticbrewing.com
2 cold beers
Natural does not at all mean good though. Tobacco and cyanide are natural. Toilets and soap are unnatural.
I'd never drink something based on what my favorite rider drank, but then again I'm not 10. Any extra $ these poor pros can get is a positive in my book. Moir certainly deserves it..
I can't even imagine what our sport would look like if they weren't sponsoring. Probably be still be watching freecaster and definitely wouldn't have the best event in our sport in my opinion: Rampage
thetab.com/us/2017/09/28/buttchugging-frat-press-conference-university-of-tennessee-72240
It’s a product they don’t sell, but have for athletes so they can be seen drinking from a can of Monster all the time.
Imm in a dilemma, I am against all these sweet and sugary drinks from a health standpoint (especially the marketing at younger kids/teens), but for great fuel for all the money that they put into sports and support for athletes across the sporting world. Same with Coca-Cola, Redbull, etc.
“Bottled water companies don’t make water, they make plastic bottles”
Wouldn't be surprised if further studies show more issues
"High energy drink use was associated with mental health problems, aggressive behaviors, and fatigue even when controlling for rank and sleep problems. These patterns were consistent across estimated quantitative measures of use (i.e., frequency and volume). In addition, moderate energy drink use was associated with aggressive behaviors and fatigue as well as depressive symptoms." - from the disucssion section
"First, this study is not able to determine causality since the correlations between energy drink use and health outcomes were based solely on one-time point. Thus, energy drinks may lead to an increase in mental health problems, aggression, and fatigue, or energy drink use may be a manifestation of these issues."
So basically military members who drink a lot of energy drinks also have mental health problems, aggression, fatigue, etc. But there is no data saying that energy drinks causes those behaviors or problems. Maybe it is that those personality types buy into the energy drink marketing? The association is there but the causation is not clear.
But yeah very classy comment you have made, thank you
I wasn’t trying to argue with you, so I apologize if you felt attacked. Legitimately thought it was an interesting article to discuss but I guess we’ll move on….
It's just a sugary drink with some caffeine. No worse for you than a sweet latte, except more convenient to grab on a long drive. Never heard anyone whinge about the coffee industry "pOiSoNiNg OuR cHiLdReN" though. If you're able to not give them coffee then, I don't know, don't give them energy drinks either. It was your decision to have kids, so you deal with them now and let other people live.
As said above. Give it 10-15 years and sugar will be the next tabacco
All I'm saying is that while advertisers work to influence kids' minds, parents should always influence them more and that it's perfectly doable. If you can explain to your kids why they shouldn't binge on coffee, Coke or crisps, why they can't have every single latest toy they see on the Internet and why setting their BMX pallet jump on fire for a TikTok video is not the best idea, you can do the same with Monster. And it's your job to do it, not Jack Moir's.
Always the same irrational outrage when one of those top racers finally gets rewarded for their hard work.
I mean if you're saying that more non-cycling industry sponsors would bring even more money for athletes, then 100% agreed. If you're saying that energy drink brands are somehow "bad" sponsors, I would like to hear why.
I just simply wonder if there would be half this outrage if Jack got sponsored by a non-caffeinated soft drink brand like, idk, 7up? Or a coffee brand like Lavazza or Illy. Or even better - a beer brand. You know as well as I do that if he got sponsored by a brewery almost everyone here would be super stoked.
Of all the unhealthy things that get advertised everywhere every day, why do energy drinks get so much hate?
Hell, mtb athletes get endorsement deals with car manufacturers and there used to be whole teams like Volvo Cannondale and Trek VW! In the grand scheme of things cars have contributed to much more death, disease and destruction than energy drinks. Why is that OK and Monster is not?
[EDIT] There's actually one more thing that interests me. Do all the "drink water" evangelists here really never have alcohol, soft drinks, coffee, unhealthy-ish food, pre-workouts before gym and a load of other such stuff?
I'm sure if half of you were as good as you think you are, and a major brand ask you to represent. You would jump on board...bills need to be paid,
Jealousy is a curse.
youtu.be/Ye94kJ0-WI4
He says it in the first 20 seconds
Most news sites (not just for bikes) are full of company press releases, this is nothing new and not specific to Pinkbike, even after the Outside online takeover.
(Also check out the advert that muc-off would definitely not approve of, and the comments enthusiastically supporting energy drinks, how times change...)
@catweasel very true, though it's not limited to manual jobs. Plenty of people in my office have an energy drink every now and then if they get bored of coffee. Everything in moderation. A one-off beer and kebab-fuelled night out won't kill me and neither will the odd redbull.
As for whether sponsorship is effective. While I obviously won't buy any energy drink just because of an athlete, when I actually do need/want one I pick redbull over the same thing in a cheaper can precisely because some part of my money supports mtb coverage and athletes.
www.vitalmtb.com/videos/features/17-Questions-Josh-Bryceland,33193/sspomer,2
www.pinkbike.com/news/johny-salido-receives-red-bull-sponsorship.html
Lol okay man