Industry Nine Adds 24 Spoke SuperBoost Hubs to Their System Wheel Range

 This! Increase strength to decrease it.

 Marketing summed up in one comment

 I mean, I guess you're increasing strength to reduce weight, which is totally a thing. but I'm still fine with 148mm and four extra spokes, thanks.

 12 spokes or nothing. I'd like to see the industry take some real risks

 So what about the people who don't give two shits about weight?

 @DaFreerider44: Halo Wheels

 Sounds a bit like making 35mm bars and then trying to make them feel the same as 31.8mm...

 Hot ice. It's the best of both worlds!

 @big-red: you should be riding 142 still

 @makripper: old crank bros

 f*ck this makes my head hurt.

Everything you said, but it allows moar space at bb area for bigger tires but we also get a bit more heel rub with the wider rear which can also increase contact with narrow on trail features.

Throw in some of the newer wider pedals effectively increasing the q factor ( I am looking at you dagga ) and everything we have been told in the past is completely wrong.

Is red still faster then green?

 Ah man, you couldn't make this shit up could you? We've had 135, 150, 142, 148, 157...all the while a lot of the actual hub flanges seem to be the same width...soooooo, what the f*ck guys? What the actual f*ck?

I have three 27.5" bikes all with completely incompatible wheels: 142, 148, 150. I hope you sleep at night.

 @Altron5000: 135 and 142 are the same inner dropout width, but the newer one added longer end caps to slot into the frame so installing a thru-axle is easier. The hubs dimensions were exactly the same on purpose, so hub designs and frames could be easily updated with nothing but end cap and dropout changes. And thanks to that thinking, thru-axles finally became mainstream on am,trail and xc bikes.

150 and 157 are exactly the same as that situation too... Purposefully the same major dimensions, but an improvement to how they interface in the frame

148 was the only truly new standard in the last many years. It's really 141mm between inner dropout faces. Bike companies apparently thought it was overkill to jump all the way from 135mm wide dropouts to 150mm wide, so they split the difference. And now we're realizing they shouldn't have been afraid of the existing 150/157mm standard

 @showmethemountains: I appreciate they had their reasons. I just think it would be nice if you could buy a mountain bike wheel and expect it to fit in a mountain bike.

The whole boost thing was egregious, it even rendered drivetrain parts supposedly incompatible cos of 3mm of chainline. I’m still unclear on the performance benefit.

 @Altron5000: I am also bitter that the wheels for my Subaru don't fit onto my F150.

 @onemind123: no my new green bike is way faster than my old red bike. (Kind of a joke but also real life)

 @DaFreerider44: You really should take the second shit. You'll be lighter.

 This is perfect. Love the quality and thought that goes into I9, but this is a non-news story.

 @filmdrew: this isn't a news story. This is a paid advertisement.

 @DaFreerider44: Sounds like the 135mm - 40 spoke option will be perfect for you.

 @makripper: first wheelmaker with one spoke wins

 20mm!

 What weighs more... the 8 extra holes cut out of the rim and hub? or the 8 extra spokes/nipples? Also who gives a shit?

 @Altron5000: Lol, that's a lot of bikes! On my end, I would be more enthused about the new crop of SuperBoost bikes/hubs if the result for wheelbuilding was as dramatic as I was led to believe in terms of tension equilibrium. The average thoroughly laced wheelset would get more out of a more concerted hub maker focus on increasing "weak side" tension (DS front, NDS rear) versus simply increasing triangulation through wider width and hoping that the tension game falls into place as a result. Hubs have a role to play in achieving greater tension parity - this shouldn't primarily be left to asymmetric modern rim designs. In my experience so far as a wheelbuilder, the two concepts of wider width for triangulation and more equal tension don't always go hand in hand. That being said, I think i9 makes an exceptional hub product overall, likely the best for those into LOUD

 Ping!!! That's the sound of so many things happening in that statement. Ping! Snapped a spoke. Ping! Snapped out my AMEX. Ping! Snapped a pic for the 'Gram! Ping! Notification. 247 Likes.

 Lawyer here. Put me down for a purple anodized set.

 @Counsel: i don't think purple will look good on turq fame

 @vemegen: Is that a joke? Purple and turquoise is a great combo

 @thegoodflow: It's the only combo

 how new to the industry are you?

 Offload your now obsolete brand new bike on some unsuspecting sucker right now and get a brand new bike with as much marketing hype as possible. You'll suddenly be ahead of the curve instead of behind it, for at least a few months anyway.

 At least my cantilevers, v brakes and hydraulic Maguras all fit on the same posts.

 @GERZ: Yeah, that was a lot less painful than the others. The worst was my 2011 bike that had a straight steerer and a fox fork. It was one of the years that Fox royally screwed up their bushing tolerances and my fork knocked like a loose headset after a while. But by the time the problem developed, warranty was out of the question and straight tube forks were becoming extremely rare. That bike is still in the family and still knocking away (though otherwise working well enough).

 I can't wait for gear boxes period. I am hoping some new company comes along that perfects it. Idk that I'd trust Sram with it.. At least not their 1st gen releases

 @stumphumper92: the ones out there are pretty solid. They just can’t compete economically with the big-S’s who refuse to develop anything in that vein. Especially in enduro and DH, that derailleur hanging there in the open, and chain that is highly susceptible to the dirt we ride in just looks like $$$$$$$$$ to the two industry leaders. A belt and internal gearing, shift on the fly, little to no maintenance.... that’s just not where business is done. Planned obsolescence is the key to our world economy now, natural resources and environmental health be dammed.

 @Mattysville: most people switch a cassette once per 7-8 years, that's hardly what I would call planned obsolence. You can buy a steel chainring that will last longer than the entire bike. 12-speed chains like the X01 can last 2000km - the expected lifetime of the traditional drivetrain is really not an issue at all.
The problem with gearboxes is their drag and their weight - traditional drivetrain is simply a lot more efficient and a lot lighter. That's why they put gearboxes on commuter bikes mostly - where the weight and efficiency is not really that important.

 @f00bar: it’s not the cassette that Is the money maker for the component companies, yes they last a while. The low hanging fruit (literally) of a mech hanging off the back of a bike and the normal wear and tear on chains. Gearboxes provide a ton of benefit when you aren’t concerned with shaving grams. As a DH racer I’d rather have a bulletproof drivetrain with a little extra weight near the bottom bracket than rip my derailleur off in a rock garden and just pucker up and wait for the chain to wrap into the spokes.

 I love this! While complaining that new hub spacings are dumb. Embracing a new technology that will literally not fit on any non gearbox bike, making all old stuff obsolete. Gearboxes are cool but honestly I don’t seem going anywhere. There is a whole industry based on selling cheap replaceable parts.

 @Mattysville: I've bent my derailleur hangers countless times, but have yet to really destroy a derailleur... and you know, the cage and pulleys can be replaced, so even a bigger crash is not a guarantee that you'll have to buy a brand new derailleur. Modern 12 speed chains last longer than 11 speed chains, so that's not a gold mine either.
Gearboxes are simply heavy gimmicks with too many issues on their own. And they are pretty much unusable for mountain bikes, since they can't shift under load. Imagine running out of steam, wanting to shift to an easier gear, and you have to stop, shift, then start pedalling again. Yeah, to hell with that.

 Macroboost and Microboost

 I can't wait to see all the arguments over Austrian vs Keynesian Macroboost

 Megaboost and highboost at least optimusboost

 @showmethemountains: THE IS-LM model does not accurately predict change in bracing angle commodities!

 sram coming at us with super deluxe boost

 All these wheel standards are just plain stupid. The whole "its evolution and R&D" argument is a whole lotta of bullshit. It's good that things evolve, but come on this is getting ridiculous.

Trashed your hub while riding in the mud? Good for you! Time to buy a new bike because of a new standard.

You just bought a new bike and want a wheel upgrade? Well, screw you, your hub is outdated, a new standard came up in the last 12 hours, now you need to run adapters! Oh, and that will cost you extra, on top of that it's one extra point of possible failure that can take you straight to destination f*cked.

You are looking for a cheap and reliable wheelset? Wait what?! What universe are you living? Cheap and reliable? What time do you think it is? 2010?! Don't tell me you are still running aluminum.....

Go f*ckyourself industry, that's not sustainable at all.
Rant is over.

On a side note, I have an old 26in I9 wheelset from 2011 on my Stumpjumper. Took me a few hundred extra hours to buy that thing but it was like a dream come true. Still runs amazing, true, and the bearings are flawless. The best wheelset I ever had.

 @showmethemountains: tell me about it, on one side you got the Keynesian macro boosters putting in extra spokes to prop up the rim and on the other side you got the Austrian maco boosters saying "we ain't putting no damn spokes in this wheel, the rim can support itself or fail!" The argument just goes round and round...

 I’m holding out for Turbo Boost 158 spacing. Will be the optimal spacing for stiffness and compliance

 @Upduro: and you're certainly not going to go with Super Deluxe Boost Select Plus, you're going to want that Super Deluxe Boost Ultimate.

 @subwaypanda: Haha, nice one! I don't think I've ever laughed out loud at an economics joke before

 @mr-fabio: Personally, I enjoyed the Ozzy Man reference thrown in there for flavor.

 @showmethemountains: the MTB economics comedy scene is kinda niche...

 I'm just happy people understand economics around here. My worthless economics degree is blushing with pride.

 My wife was explaining "taint boost" to me last night. I'm not sure I understood it, but I did feel the benefit.

......Stiff while being being compliant.....man, is that the understatement of the year

 Micro boost 135 9mm QR

 MegaBoost and HyperBoost

 @subwaypanda: "The argument just goes round and round..." Iseewhatyoudidithere

 When are we going to see 83mm superBB standards on enduro/trail/XC bikes though?

 Did you say "off the freakin' chain"? Next big thing! Chainless bikes. You got ride of your cables and hoses, now get rid of that annoying drivetrain! Frame must be compatible with Sram Hydraulic Drivetrain and Sram Hydraulic Drivetrain accessories. Oh and requires super boost along and the new XD-H driver.

 They're the same thing. How do people still not understand this?

 Chris King Iso hubs. I can’t hear my bike under me now. It’s kind of eerie on solo rides. Bring back cable and chain slap, creaky bottom brackets and rubbing disc brakes. (Actually that last one never really went away did it?)

 Isn't it always 20% stiffer 80% of the time every time?

 @mikelevy: ah the Yogi Bera rule of MTB.