Industry Digest: Porsche eBike Motors, Bombardier Buys Pinion, Rise in Revenues & More

Aug 23, 2022
by Ed Spratt  
What's going on in the cycling industry this month? Industry Digest is a peek behind the curtain and showcases articles from our sister site, Bicycle Retailer and Industry News. In each installment, you might find patents, mergers, financial reports and industry gossip.



Leatt Q2 revenues rise 25%, continuing year-over-year growth trend
By: Bicycle Retailer and Industry News

Leatt Corporation second-quarter revenue increased 25% year-over-year, the 17th consecutive quarter of growth.

Revenue for the quarter ending June 30 was $17.9 million, compared with $14.3 million at the same time last year. Net income for the protective gear brand went up year-over-year 13% to $2.72 million from $2.4 million in 2021. Earnings per share went up slightly, from $0.44 to $0.47.

Apparel, helmet, and off-road motorcycle boot sales were the leading drivers of the second-quarter growth, said Chief Executive Officer Sean Macdonald.

"We continue to build out a global team of sales and brand managers who are focused on specific regional market dynamics and support for our distribution partners and dealer networks."
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Wahoo opens Sports Science facility in Colorado
By: Bicycle Retailer and Industry News

Wahoo announced Tuesday the formation of a proprietary Sports Science facility in Boulder, Colorado, that will be led by coaches, sports scientists, and specialists. The fitness technology company's aim is to become the "global leader in smart fitness and training."

The team is led by Wahoo's head of sports science, Neal Henderson. Other members include Dr. Ginger Gottschall, director of applied research; Mac Cassin, senior sports scientist; Rupert Harold, operations manager; and Jeff Hoobler, strength and movement specialist.

"I'm thrilled to be leading the Wahoo Sports Science team as we grow and expand the applications of sport science within Wahoo hardware and software ecosystem."
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Canada's Bombardier is new owner of gearbox maker Pinion
By: Bicycle Retailer and Industry News

Canada's Bombardier Recreational Products has taken a majority share in Pinion GmbH, the German maker of gearbox drivetrains for bikes and e-bikes.

BRP is the owner of Ski-Doo and Sea-Doo, among other brands, including Rotax and Great Wall Motor Austria powertrain systems.

"Beyond our existing powersports and marine products, we are expanding our addressable market and entering untapped categories such as urban mobility and services," said José Boisjoli, the president and CEO of BRP.
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Fox Factory bike-related sales up 35% for the half year
By: Bicycle Retailer and Industry News

Revenues in Fox Factory’s bicycle-related businesses were up 35% in the first half of the year compared with the same period last year. Sales in the division, which includes business under the Fox suspension, Easton, RaceFace and Marzocchi brands, totaled $348 million.

Sales in Fox’s powered vehicle division were up 24% in the first half, to $437 million.

Fox hit company record numbers for quarterly income, EBITA and earnings per share in the first half. Second-quarter revenues company-wide were $406.7 million, the first time Fox has recorded quarterly sales above $400 million.

Fox forecast third quarter sales of $385 million to $405 million and non-GAAP adjusted earnings per diluted share in the range of $1.15 to $1.35.
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Giant Group first-half sales up 7.2%; Performance-level inventory still a challenge
By: Bicycle Retailer and Industry News

Giant Group announced its first half consolidated sales were NT$45.01 billion ($1.5 billion ), a 7.2% increase over the first half last year.

The group's profit before tax was down 5.2% from last year. Giant said its gross margin was lowered by a higher mix of OE work, raw material cost increases and labor costs. A temporary halt at its Chinese factory also dampened margins. Profit after tax was up 2.1% to NT$3.62 billion, or earnings per share of NT$9.66.

In the second quarter, an increase in OE business and recovery of the China market drove sales performance. Consolidated quarter net sales came to NT$22.74billion, a
growth of 6.4% and company record for the quarter.

"With the unstable supply chain and suspension of China production facilities that affected the overall production utilization rate, Giant Group still managed to maintain reasonable gross margin at 24.6% but underperformed compared to the same quarter last year."
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GoPro has modest year-over-year revenue growth in second quarter
By: Bicycle Retailer and Industry News

GoPro Inc. second-quarter revenue grew slightly year-over-year, while the sport camera brand reported a 65% jump in subscribers during the period.

Revenue for the quarter ending June 30 was up 0.4% to $251 million, compared with $250 million at the same time last year. Net income for the quarter was down 51%, from $9.5 million to $4.7 million. Earnings per share dropped 80%, from $0.10 to $0.02.

GoPro subscribers increased year-over-year to 1.91 million. The subscription and service revenue represented "a powerful driver of profitability," said Brian McGee, GoPro's CFO and COO.

Subscription and service revenue increased 71% year-over-year to $20 million.
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Porsche to develop e-bike drive system in collaboration with Ponooc Investment
By: Bicycle Retailer and Industry News

Porsche announced it will develop an e-bike drive system in the next few years, collaborating with Pon Holdings' Ponooc Investment B.V.

Motors, batteries, and software will be designed by Porsche eBike Performance GmbH, located in Ottobrunn. Stuttgart-based P2 eBike GmbH — powered by Porsche will use the new drive systems to create a new generation of Porsche e-bikes.

A new management team will steer the Porsche-Ponooc partnership. Jan Becker, former CEO of Porsche Lifestyle GmbH & Co. KG, takes over as chairman of the management of Porsche eBike Performance. His P2 eBike counterpart will be Moritz Failenschmid, also the managing director at Focus Bikes.

"We see great potential for Porsche in the e-bike segment. This is why we are consistently expanding our activities in this area," said Lutz Meschke, deputy chairman of the Porsche AG executive board.
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Framebuilders and sponsors on board for new Portland show
By: Bicycle Retailer and Industry News

Days after an announcement that the North American Handmade Bicycle Show is postponed for this year, a variety of framebuilders and other industry sponsors say they are committed to a new show to be held in Portland in September next year.

The 2023 show is called MADE. According to ECHOS Communications, a PR and marketing agency, the show will feature events at the Portland-area workshops of Chris King, Speedvagen and Breadwinner Cycles, as well as outdoor exhibits. ECHOS said it has commitments from Moots, The Pro's Closet Museum, Bicycling Magazine, Paul Component Engineering, Mosaic, Bike Flights, Schon Studio, Speedvagen, Stinner, Abbey Bike Tools, Chris King, Argonaut Cycles, Breadwinner Cycles, WZRD Bikes, Retrotec, Btchn Bikes, Falconer Cycles, Sierra Buttes Trail Stewardship, Tomii Cycle, Frontier Bikes, Bender Bikes, Bike Flights, Monē Bikes and others. Framebuilders are being offered free booth space for the inaugural edition.
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Author Info:
edspratt avatar

Member since Mar 16, 2017
3,093 articles

90 Comments
  • 73 3
 Fox factory with so much profit and can't figured out all those blown out X2
  • 40 3
 The X2 is dead. Long live the FloatX.
  • 11 8
 @cgreaseman: I dno, just spent 3 days up at whistler running an x2 on my dh bike…thing was mint.
  • 36 0
 @nvranka: don't worry mate, it's coming ha!
  • 12 0
 @nvranka: I have over 4000 miles now on my X2 and it has been nothing but amazing. I do a service on it every year and it has lasted 3+ years with absolutely no problems. Enduro, Bike Park trails
  • 6 0
 Ive had an X2 for 3 years, occasionally add new lube to the can, and haven't never done a rebuild. Shock is working just fine.
  • 12 0
 Blown mine 4 times in 18 months. As nutty as this sounds, I’ve just switched to ext coil, as a cost saving
  • 1 0
 No doubt eh
  • 5 0
 @bertimusmaximus: That's because the performance loss isn't instantaneous. I imagine if you rebuilt it you'd notice a significant difference.
  • 6 0
 Fox X-plode
  • 1 0
 @Three6ty: there is your problem, you have the old version
  • 2 0
 @SIZ: I had the exact experience w 3 x2s and did the exact same thing. I've been on an ext about 1 year now and it's great. It totally messed up that it's a savings.
  • 2 0
 @Three6ty: the newer x2 with the rebound on the bottom that breaks much more than the 2020's and before.
  • 1 0
 @cgreaseman: You mean SuperDeluxe.
  • 1 0
 @Ramvet78: excellent to hear that the strategy should pay off! While also performing arguably better Smile
  • 1 0
 I've blown 3 since 2018, usually within the first month of owning the shock. I sell them before riding them now. No thanks.
  • 21 5
 What happened to Friday Fails #236? I demand a rigorous inquiry! This post is not 'Content', just aggregation. Is there a really a Failwall?
  • 4 0
 I heard that PB was being blocked by youtube in some way, and that they were "figuring it out".
  • 1 0
 @Twin8: I consume lots of YouTube - WynTV lives there - FF is not there/was not created.
  • 2 0
 @Twin8: On second read - I hear what you meant. That would be acceptable, but FF must not die.
  • 2 2
 @Twin8: Funny how they can't "figure it out" but there's no problem watching the Megatower field test video both here and on YT. I smell BS.
  • 1 1
 @commental: Friday fails is a lot more violent than a bike review, and more likely to get caught in a filter I would imagine.
  • 2 0
 @Twin8: There's live footage of bombs going off and drone footage of tanks being hit by missiles in Ukraine posted on a pretty much daily basis, but FF is too violent? I find that very hard to believe.
  • 1 0
 @commental: Youtube is kind of notorious for being irrational in their content policies. Plenty of creators have been demonetized for ridiculous things.
  • 9 0
 Taiwan / Chinese suppliers are seeing pre-orders down by around 50% into 2023 with many cancelled.

Speaking to a friend in the industry they are braced for slowdown but not overly worried as they aren’t in huge debt / have a covid boom forever mentality - they have also seen larger orders pushed into 2023 or cancelled entirely.

Most of mainland Europe and the UK are about to see the shit hit the fan in a way unseen for 50 years or more so I think the covid bike boom is soon to be confined to history.
  • 2 0
 Lots of cheap second hand bikes coming your way soon.
  • 1 0
 @commental: Only if the 'covid boom' riders decide to all sell up, which doesnt seem to be the case right now.

You also have to factor in inflation - new bike prices are not going down that's for sure, so a bike will have been purchased a year or so ago for 10-20% less than you can get it new now (RRP) so there is no need for people to sell at a bargain price.

Case in point here - I purchased a motorbike right at the start of the pandemic - I can sell it for almost the same price I paid for it as the new price at the dealer has gone up by 20%.

All depends on how bad things get I suppose - if people cant afford to heat their homes the bike may go up for sale cheap, but the type of person buying high end MTB's is usually above average in terms of income so more insulated anyway.
  • 1 0
 @justanotherusername: I saw a mint looking 2020 Orbea Rallon go for £1270 on Monday. Maybe it was just an anomaly, but I can't see people paying the prices for used stuff that they have been this time next year.
  • 1 0
 @commental: This time next year it would be another year older so I hope not ;-)
  • 1 0
 @commental: I recently sold a DHbike here on PB for well below its worth to do my part to normalize the market.
  • 2 0
 @suspended-flesh: We need more people like you. Good man!
  • 10 2
 That's awesome news for Canada and Bombardier to purchase Pinion. I wished something like this would've happened in Alberta but it seems we're mainly focused on O&G and nothing else.
  • 8 0
 I wonder if Bombardier realizes they bought a gear box company and not an E-Bike motor company...?
  • 2 0
 @n8dawg82: I'm sure they'll incorporate that into an e-bike motor somehow. OR, they'll put it into their planes, trains, automobiles, and skidoos.
  • 1 0
 @n8dawg82: well you can combine these two things if you want Wink
  • 3 0
 Yeah, maybe they'll do something with Devinci, which is also from Quebec.... Anyway, I really hope we are gonna be able to see some mainstream bike brands with Pinion gearboxes so the price can go down a bit.
  • 1 0
 Curious to see where it goes because while the Pinion gearbox seems to be well rounded, it also seems to have no margins for improvement as it has remained pretty much the same for like 8-9 years maybe ?
  • 2 0
 @Timo82: I was actually gonna mention Devinci since that another Canadian Quebecoi brand. I think the two of them hooking up would be spectacular for the mountain bike industry, especially in the North American market. I'm also in the process of updating my retro Devinci hardtail.
  • 1 0
 @CSharp: Yeah I love my bike but if I had to change, it would be for the new spartan (waiting to try one). A pinion spartan would be insane but I think they want to do some ebikes with it, anyway for now.
  • 2 0
 Hopefully this will get Pinion innovating again. Wireless shifting and then electric motor integration is the future of gearboxes.
  • 3 1
 @CSharp, no worries BRP will go broke again soon, and to win more QC votes the feds will come to their rescue again. They’ll continue to charge far beyond exchange rate differences to the taxpayers than have subsidized that business for years. Their menial factory jobs that pay a fraction of what Alberta industry pays, are always touch and go. But yeah, go off.
  • 7 2
 @bonfire: Alberta. The whiniest province.
  • 2 0
 @Zany2410: diesel electric bikes with loads of torque. Wink
  • 2 0
 @CSharp: i just updated my devinci hucker that i got as my first mtb in highschool. it still rides great. retro devinci is as fundamental to the bike industry as gary fischer and klien.

you will enjoy your new/old bike when its done, i guarentee it
  • 1 3
 @paulwatt: You mean the windiest? Why? Well, BC Blows and all the other provinces suck! Wink So, when the winds howl and whine, it'll sound like a banshee to scare off all the "scums and bums" Big Grin
  • 1 0
 Hopefully Bombardier finds a way to improve pricing in Canada. I looked into purchasing a pinion gearbox for a DIY project and the price was insane... seems like it was first being marked up by the NA distributor and then by the Canadian distributor. Completely turned me off.
  • 1 0
 @derekr: How much is insane?
  • 1 0
 @Zany2410: 1800 Canadian pesos plus tax (12%) including cranks and shifter
  • 1 0
 @derekr: Not a hole lot more then here in Germany. Its a high end product. What does a eagle drive train cost you which some ppl go thru in one season?! The price is also the reason its not seen regulary in bikes, still a niche product, cause the companys has to build a frame for just this gearbox. I build myself a zerode taniwah and absolutly love it. Alot people would too but its expensive. maybe we see some change now... I can bearly think about ever going back to deraillure.
  • 2 0
 @Zany2410: Yeah, have to say this but SRAM components are way overpriced for what they are. It's like they price their stuff like a boutique brand and their quality does not justify the prices they make. A lot of people always think that high priced items is high quality stuff but a lot of it is just hype and fashion that drives the frenzy. I think most people can see that a SRAM Eagle drivetrain is likely not cost effective and they'd jump to more reliable and more cost effective brands that actually work a lot longer. Also, if you price yourself out of the market, like what the Pinion has done, it won't take traction in the market, especially if most bikes aren't made to accept a gearbox in the bottom bracket area. On the other hand, you have those Bafang e-Bike motors that can be put on 99% of any bike in the world for a fraction of the cost of any brand name drivetrain and it works great!
  • 1 0
 @Zany2410: those were 2021 prices so not sure what it would be now. Also, would need to buy a trigger shifter for 300-350.

I understand the order quantities etc but in Canada we often suffer from multiple mark-ups that add little value to the supply chain especially these days. At the time, when I compared with the European pricing on the website it seemed like something else was going on.
  • 1 1
 @CSharp: Sorry but i disagree in some points. Sram upped the drivetrain game to the next lvl. its not just quality that makes the price, also development etc... eagle works great and yes you pay loads of money to get shiny lighter parts. thats why they offer gx. like shimano, makes deore with nearly the same tech like xtr.

Its also proven that their chains last longest. cassettes of course not if they made out of alloy.

People want that pricey stuff... so they give it to them...

I thought i never write something like this, but they really stepped up their game in the last years. Thats coming from a fox/shimano guy.

If you check out pinion and why its "expensiv" once, then understand the price. they are not a huge company. It takes time or a move like this to up production to lower costs. its quality over quantity but even that a pinion bike is costly, you get alot for your! especially with a belt option the maintenace is near zero. absolutly love it!
  • 1 1
 @derekr: Well the world is on fire, thats what happens. everything gets more expensive. gas/electricity/petrol and we also have inflation. the bike industry had a couple of price jumps since corona startet. also germany has one of the worst goverments ever, that just on top all of this.

why do you need to buy a trigger shifter? you will adapt to the gripshift really quickly. its fantastic to dump a handfull of gears while standing or cruising. it happens all the time that iam in the wrong gear with deraillure and cant shift or my drivetrain hates me for it. pinion does it in a split second Wink

i also had all these gripshifter preconceptions on an mtb, even when i was already riding a commuter pinion bike
  • 3 0
 But just as dope as the Porsche, and pound for pound more expensive, is my Can-Am Defender. I drive this about 200 days a year to get to my cabin, snow tracks in the winter. BRP products are topnotch and Rotax motors are amongst the best. Pinon couldn’t have found a better buyer.
  • 6 1
 Bikes are already expensive enough. I don't want to pay even more because an e-bike has "Porsche" on the motor.
  • 5 6
 Watch Scotty Kilmer on Youtube and why he doesn't recommend a lot of the German stuff - over-engineered and overpriced. Then, you gotta overpay again for regular maintenance and then you pay with your arms, legs, and one of your child to get things repaired. So, you're actually getting more than what you pay for Big Grin
  • 3 2
 what colour is your Bughatti frame?
  • 11 5
 @CSharp: Don't watch Scotty Kilmer on Youtube. He is a f%$king moron. I mean he isn't wrong on German cars. But I'd rather shove a fork in my eye ball then watch him.
  • 4 0
 @93EXCivic: how is he a moron when you just admitted he was right?
  • 7 1
 @jaydawg69: A broken clock is right twice a day.
  • 1 0
 We’ve already hit $12k+ for a Hightower. PON must be drowning in their own saliva thinking about the prices they’ll be able to charge once they slap Porsche motors into the Heckler and Bullit.
  • 1 0
 @CSharp: Spot on - sounds like a used BMW.
  • 1 1
 @93EXCivic: i bet you watch a lot of berm peak tho dont cha bud
  • 6 5
 "We see great potential for Porsche in the e-bike segment."

"e-bike" is a discrete segment now?? not city/trail/XC/Road, etc? "we're going to make ebikes!" sounds out of touch to me and a great way to fail to reach your market and end up in costco.
  • 7 2
 What happened to Beta?
  • 4 0
 It's pretty easy to get around the article paywall. Maybe they figured that out
  • 8 3
 bombardier lmao
  • 1 0
 What's going on with GoPros now, are they still overheating and generally a bit cack? Is there a better alternative? I'd like something with image stabilisation to replace my GoPro3.
  • 2 0
 Aside from everyone being over the glut of crappy PO footage from a few years back, the last few GoPros have been awesome in my experience (7 on up). All of them will blow an old 3 out of the water. There are other options but GoPro is definitely the brand to beat.
  • 2 0
 I had a Hero 7 a few years ago and it was a complete lemon. It would frequently freeze up and go purple in the summer, and couldn't last a single ski run in the winter. From what I saw online this was rare but still somewhat of a trend. I couldn't get any warranty help from GoPro so I just chalked it up as a loss. Last year I bought an Insta360 Go2 and it has been pretty cool. Much lower quality footage, and the app is poorly translated chinese, but overall I like it. It's so tiny, like the size of my thumb, so I can clip it to my helmet visor and then pop it back in its case to charge in my pocket. Much more enjoyable than the heavier gopro and carrying around spare batteries. The image stabilization is pretty solid, since it shoots a full 180º scene and then stabilizes within that. It feels like what could have been if GoPro had kept pushing the Session product line.
  • 1 0
 @Austin014: That's really interesting, hadn't thought about one of those, thank you.
  • 2 0
 @Austin014: I’ve got a 9 black and it’s been good. Doesn’t overheat and shut off in summer (low to mid 90’s and recording 15-20 minutes at a time) and same in cool weather (mid 20’s and 30-60 minutes at a time). I don’t use it a ton and I always use their batteries and charger with u3 cards.
  • 2 0
 been using the Max for a while it's great for reels, twat-tok and such. There's a new 360 dropping before the end of the year if rumours are true!
  • 3 0
 @Woody25: I’ve had a hero5 session for years now and always been really happy with the results. Shame they stopped making them but you can pick them up for cheap so worth considering.
  • 1 1
 The eBike segment is basically a small scale testing bed for their F1 entry when regulations change. If any of you have ridden the Petronas Mercedes eBike, I can tell you it's pretty damn nice. The Porsche iteration will probably be nicer.
  • 7 6
 Revenues up, yet it seems the "market" and powers that be is fixated on starting a recession. Friends in the industry have mentioned hiring freezes and overtime limits...
  • 9 1
 So a business preparing itself for what MANY see as recession (already here/ endless barometers pointing to) is a bad thing? Sounds like a smart idea if I ran that company.
  • 3 0
 Big bike companies mostly profit from B2B, just because shops are still buying a lot of bikes or components doesn't mean more people are buying bikes again.
  • 6 3
 yeah, because independent businesses just decide to kick of a recession.........GTFO
  • 1 0
 I’m in the UK and here and in Europe we are braced for a deep recession well over 10% inflation, interest rate hikes and energy bills 6X what they were 2 years ago.

Not sure what it’s like in the USA but yea we are pretty much starting to plan for a very rough ride.
  • 1 0
 @fabriziobs: yeah, it does
  • 2 0
 so much for the cost of living crisis.....
  • 1 0
 Dear Bombardier, please issue some mtb drivetrain as badass as the CL-415. Thanks
  • 1 0
 BRP is going to make e bike drivetrains or ebikes I guess ?
  • 2 0
 maybe with an eClutch to allow for better shifting and less drag?? I'd love to ditch chains and exposed rear mechs.
  • 1 0
 Bombardier prob gonna come out with an ebike with a transmission
  • 1 0
 where would you have gotten that idea ?
  • 2 3
 Why has wanted a Porsche for a long time, I decided to purchase one for myself and occasionally let her ride it.
  • 2 1
 My wife bought a Porsche some years back… I never get tired of driving it! And, IMO, it’s a great value with respect to price… like, if I consider a car that retails for half as much, the Porsche is at least 2x better in every single metric. Bonus: for what 300kmh certified tires cost, Maxxis rubber feels like a bargain!







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