European Bike Associations Launch Campaign to Reduce Plastic in Industry

Mar 22, 2022
by Alicia Leggett  
photo

Two European bike industry organizations have launched a large-scale effort to improve the sustainability of packaging - especially reduce the use of plastic - in the bike industry.

The Confederation of the European Bicycle Industry (CONEBI) and Cycling Industries Europe (CIE) have introduced a pledge that has been supported by 12 other organizations and so far has 56 bike industry companies committed.

The campaign encompasses both customer- and retail-facing packaging alongside material used throughout the earlier stages of the supply chain, where it's more often overlooked. The guiding principle is to work toward creating a circular economy, in which waste and pollution are fully eliminated, products and materials remain in use, and natural systems are restored.

The CONEBI and CIE have worked together to create a vision that they say has also been endorsed by PeopleForBikes. While the vision applies to all bike industry packaging, the pledge clarifies that when it comes to plastics, it is inspired by and closely aligned with the Ellen MacArthur Foundation's New Plastics Economy Initiative.

The Cycling Industry Sustainable Packaging Initiative Vision:

• Packaging is designed to maximize protection of goods while minimising empty space during shipment, to ensure an optimized (end-to-end) carbon footprint

• Elimination of problematic or unnecessary packaging through redesign, innovation, and new delivery models is a priority

• Reuse models are applied where relevant, reducing the need for single-use packaging

• All packaging is 100% reusable, recyclable, or compostable

• Recycled content is prioritized to decouple ourselves from using finite resources

• Where virgin materials are needed, they should come from renewable sources in the future

• Preference will be given to mono materials (single materials) to increase recyclability

• All packaging is free of hazardous chemicals, and the health, safety, and rights of all people involved are respected

• All packaging is reused, recycled, or composted in practice, enabling materials and resources to flow back into the system or retaining value through reuse options

The initiative's commitment includes six points that focus on supporting the above vision and increasing the industry's transparency around environmental issues. SRAM, Bosch, Continental, Marin, Mondraker, and Pon are among the companies that have so far signed the pledge.

The Cycling Industry Sustainable Packaging Initiative Commitment:

1. Sharing and endorsing the common vision for more circular and sustainable packaging solutions with your supply chain partners

2. Working with supply chain partners to reduce problematic plastic packaging's and eliminate unnecessary packaging within your supply chain by 2025

3. Working with supply chain partners to ensure that all supply chain packaging is reusable, recyclable, or compostable by 2025

4. Working with supply chain partners to increase recycled content within packaging materials by 2025

5. Creating customer / retail facing packaging commitments, which align with or exceed the common vision by 2025

6. Sharing progress and update with the wider cycling industry through the CONEBl / CIE Sustainability working group forum

The pledge states that "unnecessary and excessive" packaging designs, single-use models, and non-recyclable materials entering the natural environment are compounding already dire circumstances for our planet, climate, and biodiversity.

bigquotesIn 2019 the volume of packaging waste, in the EU, reached a record high of 79.3 million tonnes, 60% of which was paper, cardboard and plastic. In the US, plastic packaging alone created over 14.5 million tons of waste. The UN Sustainable Development Goals estimate, by 2050, the resource of three planets will be required to sustain the lifestyles of one.The Cycling Industry Sustainable Packaging Pledge

More information about the pledge is available here.

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75 Comments
  • 96 4
 Reduce plastic frames?
  • 23 1
 quiet you
  • 71 2
 And stop buying a new bike every 1-2 years.
  • 8 0
 @Duderz7: This!

I'm finally thrilled with my bike, geo suits me great and I don't think I'll change it anytime soon.
We all here love new shiny models but really, it's time to stop exaggerate
  • 8 0
 @Duderz7: My Banshee Scythe is turning 11 years old Big Grin
  • 4 0
 @themano: My Sintesi Bazooka is 24...
  • 7 1
 Not sure plastic frames are worse for life on earth than aluminimum one. Mining is a very very high energy consumer. Today mining aluminium requier to reduce roc to powder (like plain flour) with a ratio of less than 1% of aluminim in the roc. This is a huge amount of energy waste. Then the other 99% is mud with toxic wastes you stock. I don't know if aluminium frames are better for sustainability than carbon...It's such a complex problem.
  • 2 0
 @kegron: I think the sustainability argument for aluminum bikes is more about recycling. Old/broken AL frames can be melted down and re-used whereas carbon goes straight to the dump.

...or the ocean
  • 1 0
 @kimosabe621: or to tire sealant! Brought to us by the good folks at Silca
  • 2 1
 @Duderz7: I just bought a new bike after owning a Transition Sentinel for 3 years. I'm doing my part to save the environment.
  • 2 0
 @Ajorda: I too recently got a new bike, 2 years ago, before that it had been 10 years...speaking of primary bike of course. Not n+1 etc.
  • 77 16
 go green, stop embracing Ebikes.
  • 46 18
 OR, stop embracing automobiles and embrace ebikes.
  • 18 35
flag Bro-LanDog (Mar 22, 2022 at 21:40) (Below Threshold)
 @gnarnaimo: yeah let me just pull up to the job site 35 miles away on my electric bicycle lmao get real dude. If 2 wheel efficiency was practical everyone would have a motorcycle in their garage already.
  • 25 1
 @Bro-LanDog: your city wasn't designed and zoned without intent.

Tell your city council they suck and you want to end Euclidean zoning.
  • 2 9
flag mongoosep (Mar 23, 2022 at 0:03) (Below Threshold)
 @gnarnaimo: same shit different name
  • 10 0
 @Bro-LanDog: all a matter of choice. I have a friend that rode his bike to work everyday for his whole career. This started in the 70’s. He’s probably the hardest old bastard I know. It’s 42 miles each way. And no he doesn’t ride an ebike. I think he’s nuts, but he gets it done.
  • 5 1
 @gnarnaimo: if they're used for commuting, then yeah - totally agree. It's a shame this doesn't tend to be the case, at least where I've seen them.
  • 4 2
 @sunringlerider: Yeah a matter of choice and I choose not to ride 35 miles down dirt roads and interstate highways with a toolbox in tow to do manual labor for 8-12 hours in variable weather. Some of y'all are ridiculous. You live in a fairytale if 2 wheeled transportation is practical for many, nonetheless low-speed pedal options.
  • 36 1
 Sustainable Frames: BIG bearings for longevity, swappable parts like rear triangles to covert between models, Z56 top and bottom headsets for anglesets and reach adjust, more modifiable frames like geometron to adjust chainstay length as well.

Bearings: Chris King style of serviceability. Honestly, CK wins on so many levels. B corp, great culture, local and they build to last through easy repair and quality.

Small Parts: Rebuildable drive train parts including derailleurs and shifters. Build the derailleur to take a hit and be repaired. Let the small piece of alu called the derailleur hanger be replaceable and cheap, no anodizing just a raw silver chunk of easy to smelt and reshape alu.
- I know this is a thing but derailleurs still are too soft and hard to get back to 100% (at least the new 12 speed).
- Same with brakes, small parts like pistons would be nice to rebuild old calipers or new seals for levers.

General: Offer repair and build for quality. I am willing to pay more for corporations that are responsible with their manufacturing process and source materials. To be a higher price can reflect the true cost of a product and not just inflation or the profit margins of transnational corporations.

The above are good steps, we just need more.
  • 4 0
 I didn't realize Chris King was a B Corp. Thats great news!
  • 2 0
 I had 2010 big S Enduro as my first ever REAL MTB. Had to sell because it was impossible to find parts to do repair, Fox was like - sorry and puck off, big S was like - sorry and puck off. So I let it be someone else's problem. Now I understand this is 10 years old bike, but there was nothing wrong with it, just no way to replace consumable parts, I wasn't even able to find Fox 36 seals to do lowers service. P.S.... you CAN find parts, but I am not willing to spend 3 days looking online for it
  • 1 0
 I'd love to see more repairable products
  • 38 9
 excuse me while I virtue signal while doing nothing....
  • 1 2
 accurate statement.
  • 6 3
 username checks out
  • 25 4
 I don't see Specialized on here. I've commented before with regards to how much unnecessary plastic and packaging comes with every bike received at the bike shop. As one of, if not THE most widely distributed bike company in the world, they are the ones we should be pressuring if we actually want to make a difference.
  • 8 1
 Their direct-to-consumer bike boxes have way less packing than the ones they ship to the stores, so they are at least starting to tackle that. But I agree. Companies shouldn't make us feel bad for creating plastic waste, rather we should be making companies feel bad for not doing better.
  • 2 0
 @Janes28: sorry, meant to upvote this
  • 19 0
 Complain about packaging yet refuse or demand a discount on a bike that has a scratch or chip on it.
Then take that perfectly painted bike to the trail and thrash the hell out of it.
We are a weird bunch aren't we?
  • 12 1
 I'm old enough to remember when plastic was not nearly as prevalent in our world as it is today. bottles were glass, straws and grocery bags were paper, Beer came in tin cans and you had to use a can opener, there was no tupperware or plastic homeware, children's toys were made out of painted sheet metal or wood.
  • 3 0
 Pssst plastic is made from oil. Get it now!
  • 1 2
 how old are you? in the 70s and 80s EVERYONE was using plastic just so you do not do dishes and stuff like that. I am from 3rd world country and same thing happen in early 2000s... everyone started using single-use items going on picknick or camping because you can just burn it or leave right there in the forest.
  • 13 4
 How about Europe and USA bike industries pull out of China completely. China will not condemn war in Ukrain and continues to be a trading partner of Russia. One China policy also dictates that Taiwan be reintegrated into China. China is a rogue state that the western would has been relying on for cheap good/manufacturing it’s time to sever the relationship…
  • 1 0
 Unsign the WTO agreements, roll back globalisation.
  • 3 0
 Maybe China should pull out all of it's imports to the US and we should see how we function. Almost all top end bikes are made over in Asia, they make quality stuff, China included. If you thought getting parts or bikes was hard now... Probably every comment on PB was made using something from China. We need them, we put ourselves in this position and to think we can pull the plug is laughable.
  • 4 0
 The trade relationship between the USA and China prevents a new Cold War from forming and discourages rash actions like invading Taiwan. Trade with the west transformed the Chinese economy, and losing it would mean they have little left to lose by annexing local non-nuclear powers like Taiwan. This is just one thought process though. There are practical reasons for China not to throw Russia under the bus too. They are next door neighbors with a history of tension and thousands of nukes between them. China doesn't want a gun to their head anymore than we do. Remember we live in the richest most powerful country in the world and the idea of us being threatened by a conventional open war on home soil is laughable. It wasn't so long ago that Japan was burning and murdering their way through China. Finally, remember that your POV of China is just your POV. The USA certainly hasn't always been on the right side of history, and someone could see the USA just like you see China. This isn't a defense of China's current actions though, and certainly not a defense of Russia.
  • 7 0
 How about bike companies stop releasing a new, oh so revolutionary and shiny model of their flagship models every season and keep bombing us with how we really need it right now?
How about us not buying a new bike every 1-2 seasons?
  • 9 3
 Whilst I’m happy to see initiatives like this, they are kinda missing the point.

The goal should be to reduce carbon footprint per bike sold. Yes reducing plastics is one way to do this, but it’s completely meaningless if you end up producing more carbon by shipping a higher volume of cardboard around than if you used a small plastic piece in the first place.

We need more transparency into the real carbon footprint in manufacturing.
  • 6 0
 Plastic is filling our oceans. We need to stop relying on it. There are massive debates about how plastic could be in some ways more carbon friendly for transportation but the real issue is that we are stuck with a product that is poisoning our environment. Plastic is just so good for so many applications but disposable packaging should not be one of them.
  • 3 0
 @oldfaith:
Different people can have different opinions about that. Which problem is more urgent: plastic soup in the oceans or global warming? Depending on the answer, you have to set different goals. I however do know that proper waste management can help a lot with the plastic soup problem. For global warming it’s a lot harder.
  • 3 0
 More greenwashing from the bike industries collective marketing departments. If they were serious they wouldn’t send athletes and journalists half way round the world to make an advert or ride a new bike. Parts would not arrive with fancy packaging that goes straight in the bin. Finally they would stop producing anything battery powered
  • 6 4
 Don’t mean to burst the bubble wrap but most plastic is already void when opening bikes shipped from the manufacture. Outside of zip ties and some small plastic parts, which literally are probably utilized out of legacy rather than utility, I don’t see this other than green washing. If manufacturers really want to not use plastic, quit shipping bikes with the stupid chain dish and reflectors that everyone just takes off anyway. What about those bikes that skirt tarrifs by shipping bikes disassembled meaning all the components, etc are packed erroneously separately. The name is Bob, not stupid … try harder rather than green wash something that really has not changed. Propaganda at its best I am afraid, we deserve better!
  • 5 1
 Reflectors are mandated by the government. Why else would $18000 bikes come with them?
  • 1 0
 I like where it is going, there needs to be legislation to stop using plastic everywhere, the tech and innovations will come up with solutions as long as there is demand, so we need to create demand, it is only possible with legislation
  • 3 0
 Are foam rings and dust wipers biodegradable/recyclable? We are asked to replace those every 50 hrs. Thats a lot of garbage.
  • 4 2
 Yeah great whatever, as long as it doesn't cost me anything. Overpopulation is the only growing problem the world has, nothing is ever done about that though.
  • 2 0
 A pledge? Two new organizations, presumably with with paid positions, got some people to sign a pledge???
The real news is how they get their money.
  • 5 5
 Might be much easier for bigger companies to sign on for this while harder for newer and smaller bike companies to follow suit. Either way as long as it’s not a requirement then it’s a good thing!
  • 2 1
 Easier for smaller companies if the big boys make their cardboard layouts open source
  • 4 4
 Why is it bad if it's a requirement? Redicing plastics in the packaging of goods has long been held back by the expense, or more accurately, the lack of readily available alternatives. I'm sure you know as well as I do that when given the choice between what's good for the planet and what's good for the bottom line, 90% of companies will choose what's good for the bottom line. So if we don't require companies to change the way they package things, the suppliers that make packing materials will never adapt and we'll be stuck in the same situation, until every individual business decides that commitment to the environment is more important than commitment to share holders. I apologize if that comes across as antagonistic, but the time when you could hold companies accountable by "voting with your dollar" is long gone.
  • 1 5
flag skimgosu (Mar 22, 2022 at 20:53) (Below Threshold)
 @IamtheNIGHTRIDER: So you want the government to mandate your preference? Sounds like a great idea
  • 4 1
 @skimgosu: I didn't really think of this as an issue of consumer preference. Do you honestly think there are folks out there that would be disappointed if their bike was packaged with less plastic or in a smaller form factor? I'm probably just being trolled here, but if you're serious, I'm genuinely curious as to why.
  • 2 5
 @IamtheNIGHTRIDER: Having worked at a bike shop, I was shocked at how much waste came from one bike build, regardless of if it was a kids bike or a $8000+ road bike. I think 100% recyclable packaging is a huge step forward. There should be a push towards open sourcing 100% recyclable packaging so all companies regardless of size can contribute to reducing waste. Will the big companies that signed the pledge and already have 100% recyclable packaging like Mondraker make these things publicly available? Probably not, because they care more about PR than environmental conservation.

What you don't seem to understand is that "requiring" companies to do this simply 1) increases the barrier to entry, which helps big corporations against competition, 2) increases government/corporate power/influence, 3) which increases overall waste because government and big corporations are historically the biggest polluters.

I can tell that you are not actually concerned about pollution because your desired/proposed actions to decrease world pollution will actually increase pollution while increasing the size of government and corporations. In this regard, you are a "useless idiot". Green on the outside, and red on the inside, perhaps.
  • 3 1
 @skimgosu: whoa, way to elevate the rhetoric there. I'm glad you feel so strongly about the subject. I'm sure under different circumstances we would probably find we have more in common than it appears.
  • 1 0
 @skimgosu: open source all the designs, so that we can print bikes and parts at home.
  • 2 1
 @skimgosu: If you are really bother that the bike industry is not green or environmentally, then perhaps look into taking up barefoot running. The reality is that cycling products are not green. Any products in general are not green and made by fossil fuels. Wink
  • 3 0
 Get rid of carbon bikes, and bye bye plastic
  • 2 3
 Press Release:

Outside to ban PB comment section due to all the hot air and general BS contributing nothing to the world as we know it. It was determined that this was the best route to get more people off the internet and out biking, requiring all the more packaging for new bikes. This move is expected to negate the impacts of the new EU packaging initiative.
  • 1 0
 I went in a toy shop the other day shelf after shelf isle after isle of plastic creations in cardboard boxes , wondered initially if this is a western problem
  • 6 3
 Bye carbon bikes
  • 4 1
 Yea recycled paper ones are so much lighter
  • 7 4
 Woke garbage.
  • 2 0
 Stop planned obsolescence may be one
  • 1 0
 Ahahaha they are asking to reduce the use of plastics just as the cost of oil rises !!
  • 1 0
 the amount of plastic increased on a bike itself ! The packaging is just part of a larger picture...
  • 6 5
 But I thought plastic was recyclable???
  • 3 1
 (Mostly) only if the waste is homogenous. There are hundreds or thousands of plastic compounds. Some sorting machines do exist, but even in highly developed countries most of the plastic waste will be burnt ("thermal recycling"...)
  • 10 0
 Recycled plastic is a joke. In order to manufacture plastics, you need high degrees of purity which is difficult to achieve with recycled plastics. The idea of recycled plastics was actually pushed by the oil and gas industry to make people feel better about plastics being used as a material, even though they knew perfectly well the costs and difficulties of actually using recycled materials.
www.pbs.org/wgbh/frontline/article/plastics-industry-insiders-reveal-the-truth-about-recycling
  • 2 1
 @nickfranko: more people need to see this. I know I bought (suckered like a naive dickhead) into the idea until only a few years ago.
  • 2 0
 When a product is recyclable, it does not mean that it does not have an impact on the earth ... electricity, cleaning products for the raw material, water, additives, adhesives, transport .... all impact!
  • 1 0
 Ratboy was on this years ago
  • 1 0
 wait dont most of us on pinkbike already have bikes?
  • 1 0
 This should reduce the price too







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