Have you ever heard the noise that a carbon fiber rim makes when it fails? If you listen really closely when it happens, you might just be able to hear the sound of money being sucked right out of your bank account. Some riders have even reported hearing a flushing toilet over the noise of crunching carbon at the moment of impact, but that's never been substantiated. A few things we do know, however, is that carbon rims are expensive, and that expensive certainly doesn't equal indestructible. Scary combo, right? It is for many riders, which is one of the reasons that the folks at ENVE now offer their ''
No-Questions-Asked Lifetime Incident Protection'' on the US-made carbon products that fill their catalog.
It's exactly what it sounds like, too: ENVE will replace their damaged component, no questions asked, regardless of if it was a JRA kinda thing, a cased jump, a big crash, or even if the dog thought your M6 Series rim might taste delicious.
Okay, they'll probably make sure you're the original owner, and they might ask for a proof-of-purchase, so maybe it should be called the Two-Questions-Asked Lifetime Incident Protection, but it's still pretty good.
ENVE's products aren't exactly inexpensive - rims go for $999 USD on their own, and wheels range from $2,550 to $3,000 USD depending on your hub fetish - but we all know that doesn't mean that they can't fail.
When spending that sort of coin, I'd want to be looked after and I bet most of you feel the same.
''Originally, it was a typical five-year warranty covering manufacturing defects, materials, and workmanship. And we've been confident enough in our product to cover ride damage since 2011,'' ENVE's Jake Pantone told me earlier today. That started way back in 2007, a time when a five-year warranty on wheels was almost unheard of.
"
We also had our Lifetime Loyalty Guarantee," he explained, a program where ENVE would sell you a replacement component at 50-percent off the retail price, regardless of how it happened. "
In practice, those incidents when we charged people happened very rarely,'' Pantone replied when asked how common that was, which brings us to today's announcement.
Thing is, there are a bunch of companies who've been selling carbon wheels for years and have made sure that customers know they have a no-questions-asked replacement policy. I don't know about you, but if I was dropping thousands of dollars that I don't actually have on a set of carbon wheels, I'd probably choose the ones I know will get replaced free of charge; you'd have to be pretty brave to do otherwise. Pantone explained over the phone that while ENVE has essentially been doing exactly that for years now, it wasn't something that many people knew about. Today, it becomes official.
It's not just rims; all of ENVE's carbon products are covered, mountain or road.
Let's pretend for a few minutes that we're all in the market for a new set of carbon wheels. Would ENVE's No-Questions-Asked Lifetime Incident Protection sway you towards their catalog?
ENVE: "But don't you ride decade-old, urban camo Sun Doublewides?"
Me: "You said NO questions!"
The carbon itself and labour is cheap
I'm not surprised about this review. It's not all products that get the glaze, but I think the manufacturers that really help drive clicks with big time products. So the more prominent companies where there is give and take (all bikes are 'given' not rented)...those get Glazed.
If they didn't want that kind of thing published they would not publish it, not publish it and then fire the guy who wrote it.
Careful you don't dislocate your shoulder patting yourself on the back though.
Dickhead.
I jammed a 2” stick into my rear wheel at high speeed, ripped out 3 spokes, destroying the spoke holes. I shipped my hub to WeAreOne, they built it and sent it back within a week and only charged for shipping rather than a wheel build. Fanboy for life right here
Custom build rear PRO 4 wheel is ~$500ish
Custom build front PRO 4 wheel is ~$350ish
Couple bucks short of the Agent wheel set but you get the idea. You almost can justify....
Did you had to return the “old” wheel?
I'm pretty sure that Enve isn't making their rims for $20 each.
but yeah, there is no reason to have enves on your bike other than to be a symbol of status.
i would have a nice set of alloy wheels any day, at least you know when they are bad, and i have (on races) ridden down on the rim without a problem(and the rim lived for like a year until i replaced before the next season) on a carbon wheel i would be afraid of it breaking and ending up stranded
I popped a nipple during a race and the wheel was completely rideable but felt super wierd. When I was done and found it I was sort of impressed.
I wasn't impressed that to had to find a wierd nipple, dismount my tire and re-do my tubeless setup. Such a pain in the butt.
My i9 wheels feel super similar at 1/3 the value. Next time I get wheels I'll be looking at i9/Reynolds again
I quit caring about warranty a long time ago. I broke a RaceFace component JRA and wanted to return it for warranty. But they refused as it wasn't a production error (which warranty is for). It was a design flaw, but it was produced according to the design.
Cool story
WeAreOne offers 100% coverage with no replacement fee for anything that happens on your bike, and 50% off a "crash" replacement if you happen to run over your rim with your car or the like.
Santa Cruz is essentially the same, though they don't specify a %off for non-riding accidents.
In any case, I have no idea why you'd choose to pay a 220% (compared to WAO) or 167% (compared to SC) premium for Enve stickers, but it's a great thing for riders that companies like WAO and SC have pushed the market in this direction.
You can get a product that's of similar or higher quality, for a lower price, from a company that has already proven they're more accepting of warranty than Enve. You having a good experience amounts to literally nothing in this case aside from a humble brag.
In the end, it’s Corvette vs Ferrari. The ZR-1 will match any “supercar” out there, for 1/3 of the price. I’d buy the Vette, but some folks put a lot of value in that name of the ladder.
We'd love to think it was PB that forced the issue. I think it's more like "boutique" brands like Santa Cruz offering lifetime, no questions asked deals on fancy carbon rims.
I purchase a $10k bike or $2k rims, that should be an item I can push with my sell of the item... isn't that how the auto industry works? I buy a new car with 5 year 50,000 mile warranty, I can sell it in 2 years, with the warranty still left on it.
Cover the product or stop with the gimmicks already...
I’m skeptic but not because the rims are failing, I expect many cases were due to reckless riding/charging hard in trail conditions not within intended use and/or bad line choices. What alienated me was the written response to Paul’s review and the problems they seem to have with quality control and workmanship.
Oh mighty mtb overlord, please bestow more of your infinite wisdom upon us so I may also be a god like you.
I get he's a great rider, I'd never even venture to say otherwise. I will say that I don't know if he's sponsored by Enve and am curious to hear if he is. Can you guys stop being defensive?
That is it.
Unless you are rocking DH casing with Cush Core 100% of the time, you are going to mess up a rim...and even then it still happens.
Alloy rims are not that much heavier, can be bent back a few times before being trash, can save a weekend away, and cost $75. I've had carbon rims. They ruined a weekend at Snowshoe when I got a flat bombing down a rock garden and I splintered them before I could slow down. Alloy woulda bent back and saved the weekend.
Carbon rims are dumb any anything other than an XC bike. Fight me
All my bikes have Spank aluminium rims laced for years and... nothing happened. Weird, isn`t it?
After a couple of cracks: "Its okay its happens"
After we all knew we were just buying terrible CC products: (ENVE) Here will give you all our money to keep the consumer
It would not be unusual at all for the lifetime program to only cover purchases going forward (Santa Cruz had a similar policy when they implemented theirs), but it's not clear what Envy is doing here.
It's an interesting subject area, warranty. Across the industry there are cases of exceptional service, but more often than not... it's an absolute disaster. A big part of this comes from the change in the industry.
Consumers didn't use to have any contact with brands apart from via a store. Now, with social media/good websites and direct to consumer selling - they expect the brand to respond.
Heck the money I saved it enough to just keep my old wheels, as back ups.
So, im a guy who breaks wheels under the intended use while pushing my own limits. Sure, up front cost may be high but, the quality of customer service and the zero hassle of replacement pays for not having to buy aluminum rims that fail as well. Yeah, I've broken m90's but, I've also never had to pay a dime to get them replaced. Ask brands like spank(great wheels) Easton and dt Swiss to do that. Sure, there are cheaper options out there but what else are you buying with those brands. My warranties have already paid off the cost of the wheels.
Enve has always been way more expensive and since I've seen more failures from them I've never felt motivated to pony up the dough.
Within my riding group at least two more dudes had similar issues. I just didn't actually see it.
5 years? 10 years? - it is most certainly not the lifetime of the owner