Devinci Announces All-New E-Troy Lite & Yoann Barelli Shreds It

Apr 24, 2024
by Cycles Devinci  

PRESS RELEASE: Devinci

We made a new bike, and we think it's next to perfect. It handles like your favorite trail bike and climbs like it has a motor. It’s available in objectively cool colours. And it’s made in Canada. Introducing the all-new E-Troy Lite: it has a motor – a small one, but a good one.

We took the “one bike, no excuses” personality of our Troy platform and crammed in just enough power to pack a noticeable punch on the way up, without weighing you down on descents. The Bosch Performance Line SX 55Nm motor and 400Wh battery let you get the most of every ride. No matter how small the window to get out. And it’s compatible with a range extender that adds 250 Wh. So, you can take on proper rides without running out of juice.

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Intended use: All-Mountain | 150mm Rear Travel | 160mm Fork | Mixed Wheels | 3 build options

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E-TROY LITE GX AXS 12S
• Fork: RockShox Lyrik Ultimate Heavy Meadow
• Rear shock: RockShox Super Deluxe Ultimate
• Brakes: Magura MT5
• Weight: 19.50kg | 42.99lbs
• Available colour: AL13 Gloss | Silver
CAD $9,699.00 | USD $7,399.00

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E-TROY LITE GX 12S
• Fork: Fox 36 Performance Elite Grip2
• Rear shock: Fox Float X Performance Elite
• Brakes: Sram Code Bronze Stealth
• Weight: 20.20kg | 44.53lbs
• Colour: AL13 Gloss | Silver
CAD $8,299.00 | USD $6,399.00

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E-TROY LITE NX 12S
• Fork: RockShox Yari RC Fork
• Rear shock: RockShox Deluxe Select
• Brakes: Sram DB8
• Weight: 20.50kg | 45.19lbs
• Colour: Digital Lavender Gloss
CAD $6,999.00 | USD $5,499.00

MADE IN CANADA


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The burning question: How much does it weigh? At 42.99lbs (seriously) the E-Troy Lite is light. While it’s not “I can’t believe this thing has a motor” light, the bike feels perfectly balanced at all times. The power delivery is smooth. The suspension kinematic of the Split Pivot is specifically developed for mixed wheels and the added weight of the drive unit. This gives the bike a lively and natural feel, no matter where you point it.

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bigquotesWe know there’s nothing magical about an e-bike: it’s a bike with a motor. But we believe there’s something special about a bike with a motor that rides like a bike without a motor.—Cycles Devinci

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Take an E-Troy Lite out for a rip and see what you think. We think it could be the best bike we’ve ever made.
For more details about the new E-Troy Lite, including frame tech, complete specs and build options visit devinci.com or contact your nearest Devinci dealer.

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Video: Brody Jones
Action Photography: Dylan Sherrard
Product Photography: Andy Vathis
Rider: Yoann Barelli
Location: Kamloops, British Columbia


ABOUT DEVINCI

On the surface, the rock of northern Quebec doesn’t seem like fertile soil for a bike brand. But look closer and see a community dedicated to the craft of welding bikes by hand. Witness a tight-knit riding scene steeped in hometown pride. See firsthand the expertise and influence of one of North America’s leading aluminum industries. Then take a step back. And you’ll realize that, while it looks different, this might be the most natural place for a bike brand on earth. You just have to trust the process. A land where passion is true, north and strong, and where expertise is unapologetically Canadian.

Posted In:
eMTB Reviews and Tech Press Releases Trail Bikes Devinci Devinci Troy Yoann Barelli


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133 Comments
  • 100 2
 You really can’t get a better brand ambassador than Yoann. Dude is just pure stoke.
  • 59 1
 Yoann is amazing. Working with him on this project was a pure blast!
  • 5 9
flag schlayer (Apr 24, 2024 at 11:00) (Below Threshold)
 Cool Video.

@cyclesdevinci: My friends will say he hates ebikes and only riding it for the video because its in his contract.
  • 42 0
 @schlayer: You will see me on the that thing quite a bit in the near future, and it won't be because of contracts obligations Wink . This bike is damn fun !!!
  • 1 0
 Great video!
  • 1 0
 @yoannbarelli: How old is this video? You've been rockin a new haircut for a while in your YouTube vids.
  • 1 10
flag TokenCanfieldGuy (Apr 26, 2024 at 1:43) (Below Threshold)
 So with the most affordable 'digital lavender' NX 12s ($5,499) here's what it takes to get a true 'frame only' build;
-Liquidate/sell; complete drivetrain, entire cockpit, saddle+dropper, brakes+rotors, fork, tires = ~$1,200 (sold on the buy/sell. . .yikes)
-Keep; wheelset+rear shock (as backups)

I'm sure a bike shop with a noteworthy Devinci account could get you that Lavender NX build (best color, imo) for $5k cash.
You recovered $1,200 from those horse sh*t (forced upon us) stock components>>We're down to $3,800.

Sell the un-used wheelset + rear shock for a "bonus" $500 cash, if youre lucky (just keep em as backups)

The absolute lowest you could get a 'frame only' for is ~$3,2999....with a bunch of petty leg work to make all that happen.

Sour

p.s. since the chainstay is the same 438mm length for *every size*, having ran the f/r center ratio fitment calculation (popularized by Vorsprung Suspension/Neko Mulally), means this bikes geometry is really truly optimized for the Medium and Large. Bummer they didn't want to optimize the front/rear center fit for each frame. Guess it would mean custom front triangle jigs for each size, adding to overall production costs? . . .at the expense of ride quality for S and XL frames and partially the M and L too--both of those dont seem to create an optimized rider fitment (f/r ratio for M is ~1.81 and L is 1.87--ideal would approximately be 1.83-1.865).

. . .also, WTF is up with the comically short headtube lengths on modern mountain bikes? 105mm on the e-Troy Lite in medium...thats crazy! I would legit have to add 20-25mm of spacers just to get the bars where I need em (even w/40mm rise handlebars). You lose like ~5mm of reach every 10mm of steer spacers added.

Ideal fitment @5'9", on 160mm cranks, running a Works (minus)5mm reach headset, +20mm of steer tube spacers and maaaaybe you'll end up with a reach of ~464mm. f/r fit ratio of 1.859 (sagged).

A 464mm reach bike is 5+mm more than I ideally aim for...but this is how to make it work "best" (for me).

Sucks having to add 'hot spots' into to the frames headtube with the addition of a Works -5mm reach adjust headset, makes me nervous, even with the dual crown mounted.

I pray this is dual crown compatible. Yes, a 160mm dual crown. Get over yourselves.
  • 4 1
 @TokenCanfieldGuy: That is the most long winded "I don't want this bike" comment I have read in a long time.
  • 1 1
 @dmackyaheard: I actually do want this bike...these are the logistics to make it rideable.

Daddy chill
  • 3 0
 @TokenCanfieldGuy: lol... after that rant you are telling me to chill? The build kits offered by DeVinci seem like pretty good value for what you get, and what the bikes intentions are. They might not be dialed for you, but for most they are fine.
  • 1 1
 @dmackyaheard: the parts never match how nice the frame is on ANY complete bike I've ever looked into.
They have to stop this bait&switch on high end MTBs, just sell us a frame! The retail goblins that don't know any better and "just want an electric bike" will still buy up the pig&lipstick pre-determined build kits. Not to worry.

ps its the 'frame up' rider builds that custom spec. their bikes who really help draw curiosity and interest to a bike from local people...those types of folks are also likely to be ripping harder/faster/bigger, as well.

Give us the frame only, this is a stickup (for my money, given to you, the bike manufacturer)
  • 1 0
 @TokenCanfieldGuy: To be fair, the spec is pretty dialed on the two top tier builds, apart from the NX cassette on the mid tier build, that's a bit of a cop out. Also, as far as I know, Specialized is the only company that sells e-bikes frame only (outside of Chinese companies). I get it, I build frames, specifically alloy; so I would prefer to have a frame only option to spec it how I prefer. Both my Canfield Tilt and Transition Patrols were frame up build with exactly what I want. Outside of the cheapest build option, I think they did a great job of spec'ing a sub $8k bike that has class leading power, weight (for alloy), and its also made in North America.
  • 54 0
 Seems to strike a balance between a light (sub 40lb) but expensive carbon framed e bike and a (more) reasonably priced full weight.

And made in Canada definitely helps too!
  • 36 0
 Yeah. 43 lbs and alloy frame. Very impressive.
  • 13 0
 @garrettstories: 42.99, no rounding, they were very specific about that
  • 31 3
 @DizzyNinja: Our 0,01 is super important!
  • 11 0
 @cyclesdevinci: DUB has entered the chat
  • 4 5
 I am going to be real: if I ever buy an e-bike, it better take advantage of the extra power. I do not want some 150mm travel e-bike. I want 200mm of travel and a gallon tank of water
  • 2 0
 @nickfranko: that would have been the pole sonni. At least the 200mm travel on an ebike, the water is up to you.
  • 2 0
 Light, cheap, aluminum, ( middle range components still light) you can't have all right?
  • 2 0
 @nickfranko: I've had them all now, The sweet spot was 504Wh full power but 22kg in 160/150mm. Ironically it was the oldest bike of all the e-mtb's I've had (2018 merida e-160) could ride crazy shit, trails, xc.... just ate it up.
  • 28 1
 just a thought about ebikes in general- people buy them because they have motors. we should expect that it rides a bit differently than a mountain bike, and that's totally fine. DH bikes and XC bikes ride differently after all. the manufacturers don't need to try to convince us that it rides just like a mountain bike. its OK. we get it
  • 5 5
 lol I was getting the vibe: boy, Devinci sure doesn’t like e-bikes!
  • 25 2
 I don't think so.... Most people buy eBikes because they make climbing easier. The motors offer almost no benefits on downhill, so how much extra weight people tolerate depends on how easy they want it, how big the climb and how heavy the rider. This bike looks to strike a great balance. I'm very happy with my beefed-up Fuel EXe, which is similar.
  • 7 4
 @Emailsucks98: The motors, at least the full-sized ones, absolutely add benefit on downhill, it just legitimately is different than riding a regular MTB and as @twonsarelli said that's OK. It's hard to optimize riding an ebike like an ebike because most of us don't do it and haven't built habits or trained to make them work. Specifically, the motors do two things that benefit the downhill:

1. in conjunction with the battery add significant weight making even budget suspension work much better; and
2. let you descend in a high torque mode and push out of the corners or other slow sections like crazy.

Point 2 is where I believe there is serious room for faster e-bike descending, and also where our normal-MTB brains aren't wired to make work.
  • 8 1
 @j-t-g: As an 10 month old ebiker, the thing I dislike the most (probably the only one tbh) is how much slower I am on mellower fast trails. Trails that still require pedalling above the engine turn off threshold are a pain and a normal bike is much faster. Still, I can do 4x more laps, so, we're good.
  • 1 0
 @sadfusde: yeah I'm willing to agree it's situational, sure. I can certainly get that pump/pushing through rollers and stuff on fast chill trails is quicker than the eeb
  • 1 0
 Have you not seen all the marketing off XC/trail/enduro bikes that descend like a DH bike, but then the opposite too, the trail/enduro/(maybe not so much DH) bikes that climb like an XC bike?
  • 22 0
 @sadfusde: actually on second thought I'm mostly impressed a 10 month old can reach the pedals
  • 7 0
 @j-t-g: Start'em young!
  • 4 0
 @sadfusde: Perhaps it's safe to say both MTBs and eMTBs have their advantages and disadvantages depending on what the situation and type desires of the rider.
  • 2 0
 @Emailsucks98: 100%. I'll be buying a full fat because I'm avg weight for a taller guy and need it for surgery recovery. Also have dreams of doing some huge, stupid exploratory rides around Mad Lake and in the Gifford. Maybe try to make one of those death marches we did in Salmon Le Sac actually fun. I'll keep the meat motor for typical local stuff.

I have a couple friends that went from full fat to a lighter bike due to how they handle on tech descents. This includes women friends who are absolute shredders, but aren't big.
  • 1 0
 @Emailsucks98: my experience is that motor + battery weight makes the suspension work significantly better. The weight also makes the bike way more stable in the air (look at motocross). I think MTB may still be suffering under the weight weenie mentality of its XC origins. It depends on body size, but the ideal weight for DH things is probably in the range of roughly 40-55lbs assuming you’ve got some assistance on the way up.
  • 2 1
 @Blownoutrides @J-t-g Agreed but it depends on where you live and rider weight too. Weight helps the suspension, but better suspension & tires can do that too. I had a full fat (Norco Sight VLT w/ a fox 38 and angleset) prior to my Fuel EXe (mullet with Zeb & coil). Had a chance to ride both bikes on the same trails, compare my times etc. There are situations, like steep rock rolls with knuckle entrances, trialsy walking-speed tech and mandatory/secret hike-a-bikes where current FF ebikes were a fail for me. I'll go back to a FF when they get the downtube out of the way of the chainring and get the weights under 50lbs for better low-speed handling. Or maybe the midweight bikes will get more range and power, which I think is more likely. My 135lb partner has a 55lb Turbo Levo and typically uses 20% battery on 3500' rides- Yet she can't lift it into our truck.
  • 1 1
 @j-t-g: That hasn't been my experience and I'd still take a good AM bike for any descent or jump over my e-bike.
  • 4 1
 @JustinVP: That last one makes absolute sense. I outweigh my wife by about 80#, and on a few rides when we were demoing ebikes, we found that perceived exertion levels on the climbs as well as overall range were pretty similar for us with me on a full-fat and her on a light/mid-assist bike. Given how cumbersome I find the full-fat e-bike on the downs compared to my Sentinel, I can't imagine what it would be like for her to try to push one of those around.
  • 2 0
 @CYCOlogist818: Get outta here with that measured and rational comment stuff. LOL
  • 5 0
 @JustinVP: You know me, I’m a big boi too. I’ve said it here before and I’ll say it again: I am holding my breath for the day when a thoughtful mnfr(s) makes the distinction or qualification or whatever for rider weight with respect to “SL” vs “FF”. It’s my experience that the market isn’t really attuned to the ramifications of torque spec X battery capacity AT ALL. It’s a missed opportunity.

E.g. I am on a ancient-by-todays-standards Shimano powered rig with a 65Nm motor and a similarly outdated 503Wh battery. You and @Emailsucks98 and a few others know what this means for a 240# dude like me and the terrain I live in, but like I said, the market at large does not. This Davinci is probably freaking awesome for 90% of riders in a certain weight range and time zone. But I see the specs and know this and anything else not FF is not for me.
  • 1 0
 @Blownoutrides: What weight weenie origins? Free ride and DH? I had a 2005 Norco Six size medium that with DH casing tires weighed in a 47.5lbs. I single ringed that with a 36T and 11-34T combo for years. The added heft is 100% more stable for descending. BUT, if I am lugging 40+ lbs uphill again, it better have a motor LOL!
  • 26 0
 The full-power version of the E-Troy tips the scale at 24.65 kg / 54.34 lb. For some, this won't be a problem because they require all the range and power the 85Nm motor has to offer. However, for others, it's simply too heavy and less maneuverable, and less fun in the end. That's where a lightweight e-MTB comes in handy. You get the right amount of range for your everyday rides without carrying too much extra weight.
  • 24 2
 If one opts to remove the battery, what are the baguette capacity specs of the downtube?
  • 11 2
 Follow up: is there a baguette extender option as well
  • 6 0
 Based on some quick measurements:
Either 8 ficelles
Or 3 traditions
But only 1 restaurant
  • 20 0
 Wrong kind of French. These guys will stuff it with tourtiere, Pate Chinois smothered with ketchup, and cigarettes.
  • 4 0
 @j-t-g: poutine bud
  • 5 0
 @jaycubzz: Don't forget the maple syrup shot-bottles!
  • 1 0
 @rickybobby19: What if one only has a demi baguette?
  • 3 0
 @sngltrkmnd: half man
  • 19 0
 Weight, Torque, Range Extender, decent pricing, nice work Devinci.
  • 2 0
 This is a very compelling offering, should sell well for them. Alloy and made in Canada is a great bonus that would be the tiebreaker for me if I was in the market. I don’t trust the weight listing, but all makers stretch it there.
  • 17 0
 The best thing about E-Bikes is the longer I wait to buy one, the better/cheaper they keep getting!

Thanks for beta testing these for me everyone!
  • 13 1
 Why does no one sell ebikes as frame only?
  • 2 3
 My guess, because they are built around one brand / model motor, battery, and wiring harness. They don't trust the end consumer to build it up properly, neither a bike shop. I have never seen consumer, nor shop, offered e-Bike mechanic training, from any of the major brands, or a certification program. Then there is liability and lawyers.
  • 4 0
 They do. Specialized and Ari. I believe some of the other brands do as well. They are always kind of expensive though, unless you have all the components already.
  • 5 0
 @AppleJack76: I was thinking one with the motor, battery and frame. I always buy frames and add on my own components never a complete.
  • 3 0
 Same. I want the frame, motor, battery, and controls. I don't want to pay for the other bike parts as I already have all of them. I like the metal frame here too. Come on devinci.
  • 5 0
 @AppleJack76: Still, building an eBike from a frameset that includes the motor, battery, electronics, etc. would not be different than building a meat-powered mtb from a frameset...and these are available.
  • 2 2
 @endoguru: I think that's what he means. Frame, motor, battery / control assemblies in frame. the s works is retardedly expensive and Fezzari / ari doesn't do frame only anymore with their rebrand it seems. Plus I mean Ari just isn't as exciting as a devinci type brand to me.
  • 3 0
 @cougar797: Yeah exactly. I want a trek exe frameset... motor, battery, controls, and throw on my own parts because I already have almost everything.
  • 1 0
 @pisgahgnar: That would be much easier. I thought you meant w/o motor, battery, & harness.
  • 2 0
 @AProulx: Agree. I thought pisgahgnar meant from the ground up, w/o motor, battery, and harness.
  • 2 0
 @pisgahgnar: That's exactly where I'm at. Even if one bought a cheap build set then swapped in nice parts you'd then be stuck trying to get rid of all the cheap parts for way less then they were worth. And the nice builds are either not worth the money or just straight up out of financial reach for some of us.
  • 7 2
 @AppleJack76: Because they can sell you the NX build bike at $5,499 or they can sell you a frame only build at $5,000. Doing this, would enrage the average consumer and there would be a narrative of "why is the full bike only 500 dollars more then a frame only." Most consumers do not understand that the mfg is making only so much money on the frameset, and is making a large part of the margin on the componentry. Said another way, if they could offer you the frameset/motor/controller for $3,500 they would, but they can't and selling a frame only would just highlight how poor of value a frame only is for MOST consumers. I say this as a person that prefers to buy frame only setups... but I can acknowledge that the smartest thing for me to do is buy the cheapest build and liquidate all of the parts as new take-offs. That's basically the win/win. If you want examples of this in action, go look up how expensive levo framesets are... granted, specialized will only sell you s-works frame only ebikes... but even then, the delta between a frame only vs the cheapest s-works build is narrower then you'd like.
  • 1 0
 @AppleJack76: they do! Spesh(brose) like 2 weeks course lol, Bosch, Yamaha/giant and shimano. Can’t sell full bikes if we don’t have one of the guys at the shop full certified, very expensive though
  • 1 0
 I believe Mondraker offers frame options for the Neat (TQ motor) and the Dune (Bosch SX).
  • 1 0
 @zigzigler: Oh nice they do... at Mondraker frame prices sadly.
  • 1 0
 @minimusprime: Oh I have seen no evidence showing that the frame mark up is anything too low. I bet its quiet a bit higher then you think.
  • 1 0
 @cougar797: Ari still offers their carbon E-bikes as frame sets. It looks like they just don't sell their alloy E-bike or E-Fat bike as a frameset.
  • 1 2
 If i was a bike mnfr I’d largely see it as a liability esp if someone put a non emtb rated fork on tO sAvE sOmE gRaMs. But some companies do have this option.
  • 2 0
 @AppleJack76: Bosch does a Canada wide dealer training tour every year, and multiple times per year.
  • 4 0
 @minimusprime: as someone who’s done this a multiple times, nobody wants those NX parts. They just languish on buy/sell in your garage.
  • 1 0
 Pole… did
  • 1 0
 @Blownoutrides: Ooof knew someone was going to pull that card hahaha
  • 6 0
 The E-TROY LITE GX 12S looks like a good bang for buck (between price components and drivetrain). Just wish it had the MT5s over the Codes, or Mavens (or basically anything other than Codes). I love my MT5s, they are amazing brakes for the money (retail is cheap compared to equally powerful brakes). The Performance Elite suspension is awesome. This bike makes the Heckler SL look insanely overpriced.
  • 7 0
 That’s because the Heckler SL is widely overpriced. And I own one. This, the Ari and Norco would be on my cross-shop list (they were released after I bought mine).
  • 2 1
 @shapethings: Worth it for that gloss magenta tho. I tried to talk myself into one ("I can just swap my Lyrik Ultimate, and upgrade the brakes, and swapt my drivetrain, and wheels..)
  • 3 0
 @eh-steve: that’s exactly what I did, the gloss magenta is definitely ace. Swapping brakes on the Heckler SL sucks. Consider yourself warned, thought it had full internal routing like my megatower2 did. But raw always has that utilitarian aesthetic charm too.
  • 2 0
 @shapethings: new tool in my bike kit: cheap kelly hemostat forceps. They were a life-saver on a recent frame build doing internal routing.
  • 5 2
 Here in Alberta with how steep trails are unless you have a min 700w battery anything else is useless....nice bike but give us a full power ebike pls. Weight is irrelevant, to me at least.
  • 5 0
 Super Awesome!! Loving the colors!!!
  • 5 0
 looks sick!!
  • 4 0
 Ahhhh Kamloops trails how I miss you
  • 1 0
 where you living now?
  • 2 0
 "My buddy, Wayne." - Mike Levy.
  • 4 0
 "& Yoann Barelli Shreds It" would be a good name for a YouTube series.
  • 3 0
 Now this is a rival for the new Orbea Rise. 160/150 is a sweet spot and its cheaper too..
  • 1 2
 Rise can put out way more power tho if you unlock the motor (its artificially throttled by software means). Sadly EP8/801 and Bosch SX all rattle when coasting down trails. The only popular motors that don't do this is the brose/sram, TQ and fazua.
  • 1 0
 @KalkhoffKiller: Yeah. The new Rise will have the full 85nm unlocked. So its a full power light weight emtb.
  • 3 3
 I'd be psyched to see a made-in-Canada alloy all mountain bike sans motor from Devinci instead of the Asian plastic offerings. Smart spec and up to date geo - short seat tubes w big insertion, size specific chainstays. The Chainsaw is a bit much and the Marshall not quite enough.
  • 25 1
 Hold my beer.
  • 3 0
 Crazy battery life. Super impressed he made it back to Squamish from Kamlooops on one charge.
  • 3 0
 Flabbergastant!!! I'm getting old and rusty, but I still don't need that. Later very likely. Good job anyway!
  • 3 2
 Glad to see Devinci going back on that super boost nonsense. It's funny, because I could see a little more of the argument for it on ebikes, but there's almost no eebs with 157 rear ends.
  • 1 1
 Nice work, looks similar to what I did to wifes trek rail 7. With a battery change and few other changes the weight is down to 44lbs. WIth full 85nm cx motor It's a hoot in turbo with a light rider. Acceleration is impressive, way faster than my rail 7 at 56lbs.
  • 1 1
 Curious how YB has managed to see alignment moving to advertising an ebike given his vocal position and push for a more environmentally conscious approach to the bike industry…
Partially a dig, but at the same time I get it. The companies can no longer afford to sit on the sideline. Or can they?!?
  • 2 0
 This would shoot to the top of my list with a frame only option or an XT build.
  • 2 0
 $6000 and 44lbs is getting a lot closer.
  • 1 0
 Given Devinci's long standing track record for quality testing and manufacturing, the frame should outlast the motor!
  • 1 0
 Bad idea to leave your garage open when out for a ride...
  • 6 0
 There's a garage opener mode on the Bosch system controller.


(Not actually.)
  • 2 0
 @cyclesdevinci: take my money! Smile
  • 8 7
 Just a shame it only comes with Sram drivetrains
  • 8 0
 Replaced my stock NX with Shimano linkglide. Was able to use the same hub. Great stuff. That should be the standard on lower or mid spec e-models for sure.
  • 2 1
 Shame devinci have no presence in the UK. Would be interested in this
  • 1 0
 They had.
  • 1 0
 @HenkkaK: sort of, they never sold the full range. Shame as they are good bikes. Seems odd that don't have a distro here
  • 1 0
 Is it the same Trail Matt Hunter Rode on Seasons? Almost 20 years
  • 1 0
 Fantastic launch video, music was unexpected but great!
  • 11 11
 I already have a "special bike" that "rides like a bike without a motor."
  • 12 2
 Then you’re good. What’s the problem?
  • 7 0
 tup
  • 4 1
 @BermJunky: No problem, not trying to hate on anyone. Just trying to make a little joke from their marketing copy.
  • 10 11
 'We think it could be the best bike we’ve ever made.'

That's a bit of a depressing/sad statement right there.
  • 17 4
 Sorry for our pride in our new model. We promise not to do it again.
  • 3 6
 @cyclesdevinci: In all the history of your brand, with so many great bikes, Im just sad to see that an E-mtb ranks
in your mind as your best product ever.
  • 4 2
 @shoreboy1866: shouldn’t every new bike be the best one the brand has made, the engineers will learn and progress their skills and apply their learnings to the next project
  • 7 1
 @Grady-Harris: Exactly! E-bike projects are complex and generally require more time. So much comes into play here: battery and motor integration, specific geometry, optimized kinematics, suspension tuning, more steps in the manufacturing process, and extensive testing. By putting all the work and effort into an 'All-Mountain' platform, which is arguably the most popular type of bike/discipline, we feel like we've achieved something special with this project. Something more people can appreciate. We're excited about the E-Troy Lite, and true to our 'Canadian-ness', we like to say things like they are.
  • 1 0
 @cyclesdevinci: any news on being available in the UK again?
  • 1 2
 E Troy light. Nice bike terrible sounding name.
  • 4 5
 Made for people who drink Lite beer
  • 1 0
 Busch Lite ?
  • 1 2
 Everything could be ok but its look like trek
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