Video: 100% Announces the 2020 Spring Bike Collection

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bishopsmike (Feb 19, 2020 at 13:47)

About 40% of that clothing is nice.

16 1

racecase (Feb 19, 2020 at 19:18)

100% correct

8 1

WAKIdesigns (Feb 20, 2020 at 2:04)

I always buy them at least 30% off...

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ozhuck2flat (Feb 20, 2020 at 2:36)

White kit stays white for 1.00% of its life.

4 3

WAKIdesigns (Feb 20, 2020 at 2:45)

@ozhuck2flat: I've seen enough black in my life

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beanandcheeseburrito (Feb 20, 2020 at 13:56)

@ozhuck2flat: I see what you did there.

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PHeller (Feb 19, 2020 at 16:36)

One thing that is really frustrating about so many MTB apparel companies is that lack of transparency in where stuff is produced. There is a reason some companies hand out clothing to every semi-pro and IG influencer - it's cheap marketing for a product with huge markups. Would love to see PinkBike do a Made In North America Apparel feature. Yes, that would include Mexico.

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savagelake (Feb 19, 2020 at 17:56)

if ur flannel cost $220, it was "made" in the US. n. carolina, to be exact.

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tacklingdummy (Feb 19, 2020 at 20:19)

@savagelake: I'm sure you can get a flannel at Goodwill for under 10 bucks.

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savagelake (Feb 19, 2020 at 20:41)

@tacklingdummy: ssshhhh, don't kitsbow that!

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jaame (Feb 20, 2020 at 11:10)

2018 100% was made in Nam.
2019 was China (boo!)

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PHeller (Feb 20, 2020 at 14:08)

@jaame: ...and it's not that I don't think the Chinese can't produce quality clothing - it's just the markups are ridiculous for these companies. They take a shirt that costs them $5 landed and sell it for $65. Granted, that huge markup employs designers here in the states, sponsorship with free handouts to riders, money towards local events, OH AND MARKETING etc. That's all cool, but Voler, for example, does all that and makes stuff in Grover Beach, CA.

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ThermalAttorney (Feb 21, 2020 at 6:15)

@PHeller: I think you're misunderstanding how clothing markups work. First off, it's unlikely that a $65 item only cost $5 to make. The real number is more likely in the $15-20 range, as the apparel industry typically employs a 3x markup (regardless of where it's made). Secondly, you mentioned everyone BUT the retailers. While 100% might sell direct, most of their sales are through retailers. Wholesale costs are typically half of retail, so that $65 item only sells for $32.5.

That's only a ~60% profit for the actual apparel company, not some bizarre 1300% number.

You're right that apparel companies give away tons of product because it's cost effective marketing, but you're getting it twisted when it comes to how the apparel industry writ-large works. Ask yourself how much profit is fair. You seem to be ragging on companies like 100% for what is essentially 60% profit. Should retailers not be allowed to charge 100% markups on their goods too?

I agree with your original point that more MiUSA is good for the industry, but look at Kitsbow or Chrome or Search and State. Following the same math, it costs $70 to make that shirt here in the states and that's why they charge $220 for it as @savagelake pointed out.

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jaame (Feb 21, 2020 at 10:57)

They can charge whatever they want, I’m not paying it unless it’s on heavy discount.

The first 100% airmatic shirt I got was a shit fit and bog standard fabric. I also had a football shirt from my son’s football team made from the same bottom of the range material, and it had my name and number on the back, and that cost me about $18. So as far as I’m concerned, the 100% riding shirts are worth about $15-30 depending on how much I like the colours.

If you compare one to an Adidas techfit top, for instance, it’s pretty amazing to me how they can sell them for so much. Techfit tops have several panels and different materials, vented parts, arm grippers and such. A lot more thought and effort has gone into making them and I’m sure the actual manufacture cost must be double... but they cost about the same at full retail price (Techfit tops are usually a bit less from memory).

I’m not bagging out 100% specifically. I’ve actually got four airmatic shirts and two pairs of shorts because I am a fan of the colours (much more than I am a fan of the quality or fit). I think it’s fair to say the majority of riding tops are overpriced considering they are apparently pretty basic garments.

Everyone wants to get paid, that’s the problem. Consumer direct would be the way to go if they would drop their prices by 40%.

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PHeller (Feb 21, 2020 at 15:40)

@ThermalAttorney: I want to believe you, but looking at Alibaba prices for stuff that looks nearly identical to 100% product line makes me skeptical. If they can charge $10-$15 and offer free shipping from across the globe, I'm going to assume that if 100% clothing line is coming out of the same factory they are getting it cheaper. Which goes back to my original point - these brands should convince us why we should buy from them vs ebay or aliexpress. Why shouldn't I buy from a MiUSA brand that is only 10%-20% more expensive? Or in some cases the same price.

Also, some of Kitsbow's prices are ridiculous as well, but not all their stuff. Voler produces stuff in California and doesn't charge Kitsbow pricing. Aerotech produces stuff in Pittsburgh and they aren't overpriced.

I'm don't want to criticize 100%, what I'd rather do is try to hype MiUSA brands more, because I feel like don't have as much spare dollars to market like some Chinese produced brands.

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jewellsack (Feb 19, 2020 at 13:50)

White riding gear is silly "look, i shit myself!"

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IamTheDogEzra (Feb 19, 2020 at 16:00)

I have some white fur and I can verify this comment 100%.

2 1

WAKIdesigns (Feb 20, 2020 at 2:05)

@IamTheDogEzra: I do hope you are a dog, not an old hairy dude...

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nfontanella (Feb 20, 2020 at 6:33)

I buy white gear end of season on sale cause nobody wants it then dye it dark

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xxaw89xx (Feb 19, 2020 at 14:49)

Thank you @100percent for making rad clothing for female riders! I personally appreciate the minimalist approach to your designs.

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turdull (Feb 20, 2020 at 12:20)

Love the 100% stuff for women! Still waiting for a 3/4 length jersey though. I REALLY wish they'd reintroduce the women's airmatic shorts from 2018 - the clasp buckle from 2019 isn't great for small female riders; I'm really missing the velcro adjustment...

1 0

xxaw89xx (Feb 20, 2020 at 12:54)

@turdull: Yes! A 3/4 jersey would be the dream. That's good info on the clasp!

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Duderz7 (Feb 19, 2020 at 16:59)

PHeller (18 mins ago)
One thing that is really frustrating about so many MTB apparel companies is that lack of transparency.
I've never wanted my cycling clothing to be transparent...

3 2

Chilliwacker (Feb 19, 2020 at 23:37)

Comment of the week mate. Excellent

4 1

drivereight (Feb 19, 2020 at 17:11)

What continent is this Spring you speak of, looks like these pictures were taken in Summer! Due to climate change, we only have Flooding Season and Fire Season! Lets see some riding gears for these new season!

1 0

bikulture (Feb 20, 2020 at 7:56)

This was shot in Madeira, a Portuguese island in the Atlantic ocean, end of January. We had good weather on the first day, and a bit of rain on the second day.

3 0

alwaysOTB FL (Feb 19, 2020 at 14:56)

All I want is riding fabric cut to make me look like a retro 70s lumberjack.

2 1

Selthar (Feb 19, 2020 at 23:20)

Meanwhile, I'm still riding in my simple, black TLD jersey and my black TLD Moto shorts. Ah, and Mechanix gloves, because they last for years. If its good for the army, its good for me.

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Sky-hi (Feb 19, 2020 at 15:43)

things I learned about the clothing by watching that video. 1. You can ride a bike while wearing it. That's it. No technical features, no key differentiators, no value propositions. Just another riding video.

1 0

azdog (Feb 20, 2020 at 9:01)

The new sling gloves are great fitting and extremely lightweight for those that don't normally like to wear gloves like me. They made it through one crash already.

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drivereight (Feb 19, 2020 at 17:07)

If that photo of Spring, I must be living in the North Pole!

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luis-beri (Feb 20, 2020 at 4:25)

their aliexpress collection is 50% cheaper!!

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olddude (Feb 20, 2020 at 18:55)

As soon as the music started, I turned the volume down %100

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Bmontgomery87 (Feb 19, 2020 at 14:47)

good to see alpinestars has some competition for worst looking kits this year.

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sethius (Feb 19, 2020 at 16:10)

Has the stitching stopped failing yet?

2 1

Riwajc (Feb 19, 2020 at 18:58)

People wear these pajamas?

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WAKIdesigns (Feb 20, 2020 at 2:07)

I do. Because I know it annoys people... they wanted to wear some Enduro mismatched stuff or flanel to feel chill, and then there is this guy going racey on them... Awful!

2 0

wolftwenty1 FL (Feb 20, 2020 at 0:53)

Frix frix is the man

1 0

Ampdup11 (Feb 20, 2020 at 18:05)

Light colored kits only work for those who get free ones for every race.

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JonnyTheWeasel (Feb 19, 2020 at 14:34)

Quite like some of this