New rim from T.H.E.

Toby Henderson believes that pinch flats can be a thing of the past with the introduction of the THE Eliminator rim.

The new rim's special feature is a raised PVC center section that protects from pinch flats, caused by the tire compressing into the edge of the sidewall, thus pinching the tube between the ground and the rim.

This design not only helps keep tires full of air, but they also allow to run a lighter weight tire and tube combo.


The Eliminator rim should also be about 30% stronger than comparable 26" rims.


Toby & Co. have been testing Eliminators for three years and now finally they are in production. Available in 26", 24", and 20" sizes, with 32 or 36 holes.


Retail pricing is around $99.99USD per rim and they can be found in better bike shops worldwide. THE also offers complete wheel sets starting at $649.00 USD.


For more info, log on to?www.the-industries.com

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